Filed under: Car Buying, SUVs, Contests, Etc., Marketing/Advertising, Videos, Chevrolet, GM
Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as planned
As part of a creative new ad
campaign for the new Tahoe, General Motors has teamed up with Donald Trump's 'The Apprentice'
franchise to create a website that allows prospectives to make their own commercials online. The website allows
readers to select backgrounds, video shots, and input text in an attempt to win prizes ranging from a Jackson Hole
Getaway to a trip to the Major League Baseball All-Star Game.
Rather predictably, however, certain surfers have been using the spot-building website for purposes that don’t exactly put Chevrolet’s newest in the best light. Unfortunately, GM's webmeisters appear to be asleep at the wheel, as we can't imagine these derogatory ads staying up on purpose.
*Check out these for a few examples: One Two Three Four Five Six
(*Warning - some objectionable language)
[Source: ChevyApprentice.com via MetaFilter]
(Top-tip, Chicken!)
Reader Comments (Page 1 of 8)
David 3:08PM (3/31/2006)
That is awesome! Was Chevy soooo naive to think the EVERYONE must love their products to use that advertising tool in Chevy's favor? Way to go. I want to see more SUV is offensive ads!
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Edsel 3:12PM (3/31/2006)
BBBRRRNGGGGGGGGGGGGG!!!!
Hello, Mr Jerry York?
You have a another problem......
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RC 3:20PM (3/31/2006)
My personal favorite:
http://www.chevyapprentice.com/view.php?country=us&uniqueid=018f8082-10dd-1029-98eb-0013724ff5a7
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Steve 3:24PM (3/31/2006)
I'm surprised no upset Delphi or UAW people are raging against the machine either.
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Dylan 3:28PM (3/31/2006)
How are you finding these to see them? I want to show other people mine but even the send to a friend doesn't work.
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scooter 3:28PM (3/31/2006)
Those merry pranksters! Those were very funny and reminded me that tomorrow is April Fools Day.
I can't beleive they leave that site uncensored and unedited.
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MikeGR 3:29PM (3/31/2006)
You can see more not-quite-what-GM-wanted Chevy commercials here:
http://www.treehugger.com/files/2006/03/make_your_own_s_1.php.
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Erik 3:31PM (3/31/2006)
Oh come ON Chevy, any idiot could have seen this coming from those high-horse Prius driving whack-jobs a mile away. Bitching and whining is their calling in life, and they'll do it at any opportunity. Luckily no one listens. In fact, I must say, those commercials honestly did increase my desire to buy a Tahoe.
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Speed42 3:34PM (3/31/2006)
Those are GREAT!!! Awesome! I hope someone at GM ends up watching them. Maybe they'll get the point.
I was so inspired, I made my own...
http://www.chevyapprentice.com/view.php?country=us&uniqueid=a2ba6b12-1244-1029-98eb-0013724ff5a7
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That One Person 3:34PM (3/31/2006)
HAHAHAHA! Funny stuff. Gotta love GM!
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Dylan 3:47PM (3/31/2006)
woo hoo, got it to work.
http://www.chevyapprentice.com/view.php?country=us&uniqueid=42a6a4f6-1245-1029-98eb-0013724ff5a7
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Finished.Law.School 3:59PM (3/31/2006)
More proof that GM execs are stupid enough to think that everyone in the world loves their vehicles. They have no fucking clue...
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vanlandw 4:02PM (3/31/2006)
I love this story. I read this on another blog and it's so funny. Cannot believe whatever marking genius came up with this didn't see the repercussions ahead of time.
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Aki 4:08PM (3/31/2006)
I can't get mine to work >< I submitted it but haven't gotten an email back or anything. Maybe they're cracking down. I can't believe this idea went through though--ANY time you allow people to write what they want, they'll take advantage of that.
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Charles S 4:08PM (3/31/2006)
Gas jump another 20 cents at the pump in the last three days, and oil tops $70 a barrel...and it ain't even summer yet!
Hate the "wackjobs" that wrote these ads? Starting to like Tahoe more because it feels like revenge? PLEASE! By ALL MEANS! Buy yourself a Tahoe!
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Big D 4:09PM (3/31/2006)
http://www.chevyapprentice.com/apprentice.php?country=us
How do u post your commercial?
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Big D 4:10PM (3/31/2006)
http://www.chevyapprentice.com/apprentice.php?country=us
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Julio 4:11PM (3/31/2006)
For everyone that is saying that Chevy is dumb for this...You've all visited their site which is what they were looking for.
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Robert 4:14PM (3/31/2006)
FUH2 & Tahoe2...
A great antedote to GM's constant barrage of SUV marketing hype.
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Nat 4:17PM (3/31/2006)
This reminds me of that "make-your-own-Bush-campaign-flag" web app that was out during the last election. Boy that was fun! Too bad they took it down after only a day or two.
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