• Mar 30, 2006
Can BMW eat its cake and have it too?
That's the question Joe LaMuraglia is asking about the German automaker. The editor of Gaywheels.com questions how it is that the Bimmer-builders fail to offer same-sex benefits to employees, yet buys ads in gay-oriented publications such as OUT or The Advocate. This behavior stands in sharp contrast to such automakers like Subaru and Volvo, who offer same-sex benefits to their workers, as well as advertise in gay-oriented media.

LaMuraglia is quick to point out that he is not advocating a BMW boycott. He does, however, question why OUT and Advocate, would accept such funding while being fully aware of BMW's policies.

Shout out your opinion in Comments.

[Source: Gaywheels.com]


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    • 1 Second Ago
  • 26 Comments
      • 8 Years Ago
      First off, gay people are not minorities in the legal sense of the term. Secondly, homosexual marriage is not legal in any state but Massachusetts, nor is it likely to be legal in the Heartland...ever. So, y'all are asking BMW to pay health insurance benefits for their employees' live-in sex partners who happen to be homosexual. Therefore, they would also have to pay health benefits for their employees' live-in sex partners who happen to be heterosexual. That is ridiculous.

      The days of "benefits" are drawing to a close in this country anyway -- we all know that. BMW's "social responsibility" is to make a profit for their shareholders, period.
        Mark
        • 3 Years Ago
        "Secondly, homosexual marriage is not legal in any state but Massachusetts, nor is it likely to be legal in the Heartland...ever." haha... Boy were you wrong, Mike.
      • 8 Years Ago
      Gays are not a minority. Stop it.

      In fact let's just outlaw the word minority altogether.

      The comment re: gay partnerships not being legal marriage so they don't have to cover it, and the one re: quit buying BMWs and quit whining address the issue fully.

      Next blog post!
      • 8 Years Ago
      Its just a simple reminder that companies are not your friends, theyre companies and they could care less about the individual.

      BMS markets to the gay community because they know the gay community likes them, among many others. They only thing you can do is show your disapproval by not buying BMW, and get a better car instead, like an Audi; who in addition advertises to the gay community and gives benefits.
      • 8 Years Ago
      Why is everyone still calling this a "gay issue?" It's not at all, in anyway.

      Domestic partners can be of the hetero or homosexual variety. In fact, in most corporations that offer domestic partner benefits the percentage of heter couples using the benfits outweighs the percentage of homosexual couples doing so.

      Is BMW hypocritical for advertising in mainstream publications when they won't provide benefits for an increasing number of hetero couples who chose to live together and not marry?

      Your asking public companies to spend more money to cover up a basic flaw in U.S. law -- one that provides no way for a gay couple to get the same legal rights as a straight couple.
      • 8 Years Ago
      One possible reason - they make US BMW's in Spartanburg county, SC. Let's just say that this is not a hotbed of gay culture - Bible belt Republican would be more like it.
      • 8 Years Ago
      "Gays aren't being discriminated against. They have just as many rights to marry a woman as I do, and I have just as few rights to marry a man as a gay man does"

      -And what if that is not good enough?! Do you suggest I marry a women, man she would have a pretty boring sex life...
      • 8 Years Ago
      Wow, I didn't realize how ignorant I was to this. I just assumed that BMW offered in other Countries that they hire people in.

      IMO a company is not hypocrites if they go after the "gay dollar" while not providing same-sex domestic partnership benefits, but they should be ready and armed to to get the barage of feedback this is going to draw.

      I for one will be writing a letter to BMW USA.
      • 8 Years Ago
      No, it's not. Next question?
      • 8 Years Ago
      Many companies won't even hire a convicted felon let alone give them benefits, but will still happily sell their products to them.

      Where does the line for the wrongheaded outrage over that, umm, "hypocrisy" start?

      • 8 Years Ago
      lol.. i cant believe someone actually referred to the "gay agenda".

      oh well, ignorance is bliss i suppose
      • 8 Years Ago
      It's also really a legal issue. Does BMW provide benefits to "significant others" who live with heterosexual employees? Gay marriage is not currently legal in most states, so BMW would have to offer benefits to significant others on both sides (gay or not).
      • 8 Years Ago
      BMW is there to build cars, make money, and maximize shareholder wealth. One way they do that is by restricting the benefits to their workers.

      I'm not saying that it's right. I'm just saying that BMW is going to do what is best for their bottom line. If people don't agree with it, they shouldn't buy BMW's products.
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