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Filed under: Etc., Marketing/Advertising, BMW

Is BMW hypocritical for marketing to gay clientele without extending worker benefits to the same?

Can BMW eat its cake and have it too?

That's the question Joe LaMuraglia is asking about the German automaker. The editor of Gaywheels.com questions how it is that the Bimmer-builders fail to offer same-sex benefits to employees, yet buys ads in gay-oriented publications such as OUT or The Advocate. This behavior stands in sharp contrast to such automakers like Subaru and Volvo, who offer same-sex benefits to their workers, as well as advertise in gay-oriented media.

LaMuraglia is quick to point out that he is not advocating a BMW boycott. He does, however, question why OUT and Advocate, would accept such funding while being fully aware of BMW's policies.

Shout out your opinion in Comments.

[Source: Gaywheels.com]

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