- Mar 30, 2006
Ford jumping on AWD opportunity
"When Ford introduced the new AWD vehicles," says Robert Parker, car marketing manager for the Blue Oval, "demand outstripped supply during the initial launch. Customers saw that AWD really provided the best value for the dollar. Based on our experience with those cars, Ford has set about bringing the technology to a wider range of vehicles and expanding the consumers' choices."
The company will be releasing AWD versions of its Fusion/Milan/MKZ (formerly Zephyr) mid-sized sedans by 2007. Ford's foreign subsidiary Volvo offers AWD in most of its lineup while Mazda's Mazdaspeed6 comes standard in AWD. The feature will also be available on the company's upcoming lineup of CUVs.