In 2005, traditional print publishers lost nearly $100 million in revenue from the automakers who had shifted their advertising budgets to other advertising media which includes the Internet. It was hoped, though, that would change in 2006.

Unfortunately, the trend continues according to AdAge. Ford Motor Co.'s print ad monies dropped from 23.5-percent to 21-percent while resources to on-line media increased from 3 to 3.5-percent. General Motors performed a similar shift. Interestingly, DaimlerChrysler cut funding to its on-line advertising.

[Source: AdAge via MediaBuyerPlanner]



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