Automotive companies continue move from print to virtual ads
Unfortunately, the trend continues according to AdAge. Ford Motor Co.'s print ad monies dropped from 23.5-percent to 21-percent while resources to on-line media increased from 3 to 3.5-percent. General Motors performed a similar shift. Interestingly, DaimlerChrysler cut funding to its on-line advertising.
[Source: AdAge via MediaBuyerPlanner]
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