• Mar 30, 2006

While most critics have been distracted by launches of new Geely models (and dubbing Chery Malcolm Bricklin's newest albatross), another company, Global Holdings International, Inc. has quietly been readying an arsenal of new vehicles to be sold in the U.S. come 2007. The company ambitiously says their lineup of vehicles (including sedans, minis, coupés, SUVs, minivans, trucks, light trucks, buses and heavy equipment), are almost ready for U.S. consumption at prices that are reportedly 30-to 50-percent less than their counterparts currently sold in the States.

The company plans to import Brilliance (a Chinese joint venture with BMW), Foton Auto and Boading Tianma Auto vehicles, and will kick off the effort with a tour of the Brilliance M1 sedan in California this summer. The company says it plans to open a showroom in Las Vegas later this year.

[Source: Auto Industry UK]



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  • 27 Comments
      • 8 Years Ago
      Their truck looks VERY dated...
      Paul
      • 8 Years Ago
      these chinese cars are no more outdated that the new models from teh american companies ford and gm. at least these will be cheap. the american cars even with the rebates are 50% overpriced when compared to the superior designs coming from asia.
      • 8 Years Ago
      hmmm... press release posted on 3-22-06 and picked up by anything from blogs to tv stations to Yahoo Finance. Yet, there is no corporate website, no vehicle names, etc.

      I would like to take a look at their truck offerings, even what they are currently offering in other markets, but the only thing to go off of is that single front end photo of a car and rehashed text from teh same press release, no other info anywhere.
      • 8 Years Ago
      There are well over 100 car manufacturers in China...but many of these are upstarts who jumped on the bandwagon only in the last few years, with VERY low production numbers.

      With the exception of FAW (joint venture partner to VW, GM, Mazda, Toyota), SAIC (joint venture partner to GM, VW), BAIC (JV partner to Hyundai), Chery and Geely, the rest have production numbers in the thousands, if not hundreds. It is funny to read about some of these company, who started off as appliance and electronic manufacturers... even Geely, which is ranked no. 5 in volume in China, was a mere refrigerator manufacturer 15 years ago. You will be pleased to know that the same people who manufacturer the $20 coffee maker from Wal-Mart, will be manufacturing cars for the US market! I suspect that like the US automotive market in the early 20th century, another decade of development will filter out the smaller cottage-industry companies, leaving CHina with a handful of maybe 10 manufacturers, including the JV companies.
      • 8 Years Ago
      I really want to test driving that model of car in that omage in this news!!!!!!!!!!!

      Brilliance Zhonghua M1 is very good car from China, but Brilliance Zhonghua M2 (Zhonghua Zunchi or Junjie) is better...
      • 8 Years Ago
      Well, since a mid-sized Malibu is now $22,000 or so, $11,000 to $15,000 for a roughly "equivalent" car will probably sell fairly well. Look at Wal-Mart - they're the top selling store in the US. For most people a car is just a commodity and an expensive necessity. Most aren't "car guys" (or "car gals") as we are.

      Look for used car values to plummet if / sorry / WHEN the Chinese begin selling cars in the US.

      That means "everyone" with car payments will be "upside down" and stay that way with regards to their payments - because many used car buyers will say -

      "why should I buy a year old Malibu for $17,000 AND pay 2 points over the base interest rate when I can get a brand new Brilliance for $11,000 (or $15,000) and pay half point above base interest rate" or something to that effect.

      Yep. Used car values will plummet. Anyone trading within the first 3/4 of a payment plan will be screwed.
      • 8 Years Ago
      The Chinese could address these shortcomings if they would let someone else do their engineering and marketing.

      When Hyundai moved its design and research to California and its engineering to Michigan its products improved and it became a serious player.

      Marketing those cars in the US would be like Americans trying to sell NASCAR brand hotdogs in China.
      • 8 Years Ago
      Had no trouble finding their corporate website after digging through all the financial garbage. I'm afraid this company is just far too good to believe...

      http://www.brillianceauto.com/
      • 8 Years Ago
      The sedan is pretty average but the SUV and the Truck....DAMN.... straight out of the 80s
      • 8 Years Ago
      I don't mind... the US has long needed another "Mighty Max" or Comanche... I am talking about a pure workhorse, no frills, midsize that can be had for around $10,000 to $12,000
      • 8 Years Ago
      My World of Cars 2005-2006 book (from Poland, but in English) gave me some details of other relatively larger Chinese auto companies which make cars under their own brand (some of them also making cars under western brands too).

      I only included the ones in the book, and those over 50,000 unit production.

      Changan 407,000 veh's 2002
      Changcheng 59,000 veh's 2003
      Changche 118,000 veh's 2003
      Dongfeng 743,000 veh's 2003
      FAW Tainjin 117,000 veh's 2003
      Hafei 200,000 veh's 2003

      Hafei is interesting because we don't hear a lot about the company in the US but it is "far enough along" to have hired Pininfarina to design a C class sedan (about the size of Hyundai Elantra) with the ubiquitous Mitsubishi 1.6 and 2.0 litre four bangers.
      It's called the Hafei Saibao III HFJ 7201 if anyone cares. The also have a Hafei Saibao V which the book says is somewhat smaller, with 1.8 litre four banger, which debuted at Geneva Auto Show 2005 and is "to be produced as of 2006"...

      With gas prices doing what they are (gas just went up 19 cents a gallon when I got up this morning and drove past the stations), maybe these C class cars (if they could be sold for $8000 or $9000 with all power accessories, air conditioning, alloy wheels, etc) would sell as "commuter cars".

      Question for everyone: How are we Americans, British, Canadians, Germans - going to compete against communist China which pays what, pennies per hour? For that matter, how can we compete against the Mexicans making 60 cents an hour?

      Answer? What has been done since the modern state has existed along with defensible, closed borders (hint hint) - TARRIFFS. You know, as called for as the proper way of taxation in the original Constitution, rather than legalized theft - I mean direct Federal income taxes....

      Just a thought.
      • 8 Years Ago
      These entreprenears keep saying they will try...i hope it doesnt turn out like the Yugo!, but lets hope brilliance and chery will make it on their own without these guys needs...for pics and info on these chinese cars u can see http://www.chinacarforums.com
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