- Mar 28, 2006
General Motors planning to keep Saab, Hummer
Mark LaNeve is out to put the kybosh on any notion that General Motors has designs on folding Saab and/or Hummer in its bid for solvency. The automaker's head of North American sales and marketing noted in a conference call that the two brands are "intrinsically woven" into GM's global outlook.
While Hummer has been experiencing growth and turning a profit, the General's Swedish outpost has been awash in red ink for many years. With a lack of fresh product and a clear brand identity, Saab has been on the 'Will-They/Won't-They' Ferris wheel of brand consolidation speculation for as long as the discussion of portfolio tightening has been taking place.