• Mar 28, 2006
Though Toyota has yet to issue an official press release on the subject, Dale Jewett in an Automotive News piece has revealed that the 2007 Toyota Camry Hybrid will start at $26,480 when it reaches dealers in May. That price is around $5,000 less than a Honda Accord Hybrid sans a nav system, which has a sticker of $31,540.

While the Accord Hybrid is somewhat of a hot-rod in its own right with a V6/electric hybrid drivetrain that puts out a combined 253 hp, the Camry Hybrid goes all green with a high-tech 2.4L four-cylinder making 187 hp in concert with its electric aid. At the Camry Hybrid’s launch Toyota claimed the green machine would be capable of returning 43 mpg in the city and 37 mpg on the highway.

The base price for the Camry Hybrid will include an uplevel stereo, cruise, tilt and telescoping steering wheel, power driver’s seat and automatic climate control. For a basis of comparison, the smaller yet more frugal Prius lists at $22,305 on Toyota’s website.

*All prices quotes include manufacturer’s charge for delivery, processing and handling.

[Source: Automotive News]


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  • 35 Comments
      • 8 Years Ago
      ha, the anti-toyota comments on here are pretty funny. yes, they are two separate cars. yes, they sell for two separate price points, due not only to features but also due to target audience (Toyota is catering to people who want fuel economy but something larger and less obvious than a prius, and Honda is catering to... TL owners?).

      if anything, this could show who has their finger on the american market more. personally, I think toyota is going to clean house and sell TONS of these, while the Accords sell for below MSRP or even close to invoice. Toyota, out of any of the car companies, is making cars that people actually want, and will buy. Few people I know would shell out $32k for an Accord hybrid, especially one that doesn't even get that much better mileage than an ordinary Accord. However, I *do* know people who would be looking for a mid-size family car that gets 40mpg combined, sells for 26k, has enough power to get out of its own way, and isn't hideously ugly like the prius.

      just my opinion, though, i'm sure that the Toy haters will come out and claim that sales #s are meaningless and that the *real* determining factor is some internet blogger who thinks that it's boring.
      • 8 Years Ago
      Altima outselling the Camry? The heck!? No matter how much I despise the Camry, it sure as heck won't be outsold by the Altima.

      The new Camry is indeed the best design so far--and that's definitely not saying too much. I think if you ditched that hideous grill it'd look pretty good (dare I say?). But the biggest turnoff about Toyotas for me is the ride--feels too disconnected, and has not an ounce of excitment. Guess that's irrelevant for 52 year olds though.
      • 8 Years Ago
      Nick, dont worry, HOV-lane access to single-occupant hybrids is going away soon (as it should).
      MRDETROITMETAL
      • 8 Years Ago
      THIS IS THE MOST PATTHETIC EXCUSE FOR AN AUTOMOBILE FROM "TOYOPET" SO FAR. A BALTANT SLAP IN THE FACE !

      ALMOST A PERFECT DENIAL OF DESIGN (SAVE THE FEW ACCENTS ON THE HOOHD AND REAR DECK)...BUT FOR THE SAME PRICE YOU CAN BY A CHEVROLET SS WITH A 303HP V-8 AND MORE ROOM, STLYE AND COMFORT !!!!...AND OTHER IMPALAS COST LESS....WHO IN THIER RIGHT MIND WOULD BUY THIS NEW TOYOTA ?...THEY HAVE BLOWN IT !
      • 8 Years Ago
      I think that Toyota has its head on right; it developed the hybrid in Prius I. It knows that the Camry is a car that Americans love (and buy over and over again). It understands better than American car companies (2) that many people do NOT want to pay a higher percentage of their take-home pay to the big, greedy oil companies. Therefore, the reasonably priced Camry hybrid---good combination of sterling nameplate, tested engineering prowess via the Prius, and pent up demand. Kudos to Toyota...a smart car company. (I love my 2003 Honda Accord, though, but I agree that Honda made a mistake in making their Accord hybrid a hybrid for performance and not for economy.)
      • 8 Years Ago
      Alright! Japanese price war. Every subscriber to CR will benefit.

      http://www.automobilesdeluxe.blogspot.com
      • 8 Years Ago
      To each their own. I personally think it's the best-looking Camry to date. Ugly or not they will sell a ton of these cars.
      • 8 Years Ago
      There will also be an equipment difference. The Accord has leather and a sunroof as standard equipment. I developed TrueDelta (http://www.truedelta.com) to handle just this sort of issue. I'll try to input data on the Camry Hybrid today.

      But compare an Accord Hybrid and a Prius and you'll find that they're about $3,736 apart after adjusting for equipment levels (adjustment is about $2,000 in the Honda's favor). Add in that you can buy the Accord near invoice but must pay sticker for the Prius, and actual transaction prices after the feature adjustment are only about a grand apart.

      So if the Camry sells well and isn't discounted much it could actually end up more expensive than the Accord on an apples-to-apples basis.
      Angela Zipf
      • 8 Years Ago
      Hey, Ted K. Are you old enough to drive? Did you graduate 8th grade? Why all the hahahahhahha's you probably drive an old beat up pick up truck, that gets 20 miles to the gallon and was made before seatbelts much less other safety factors? Do you work?
      I really meant do you go to work? Do you weigh over 300 pounds? Your mentality and IQ is probably about 37 huh? Grow up. Educate yourself. Oh you probably can't read. Criticism is the only thing u know SICKO
      • 8 Years Ago
      Comment #12:
      ===Results: Camry Hybrid vs. Camry XLE 4, equipped similarly (leather, sunroof) and adjusted for features: Camry Hybrid $1,750 more

      This is very low--the hybrid actually makes financial sense given its superior performance and fuel economy, and government tax credits. Even the ability to buy the regular Camry at a significant discount might not alter this fact.===

      Thanks for the comparison Michael. If any car is ever going to truly mainstream hybrid technology, the hybrid Camry will be it. And it appears Toyota is pricing it to attempt to do just that thing.
      • 8 Years Ago
      If people are trying to save money by saving fuel, offering a lesser equipped model makes good sense. I'm glad they went with the 4 cyl. Perfomance hybrids are neat and all, but don't quite jive with the hybrid's overall purpose at this point.

      The Camry is an everyman's car (a 2000's Plymouth or Belair), it makes sense to make it an everyman's hybrid, too.
      ctyankee423
      • 8 Years Ago
      Man this is not what the US carmakers need. japanese quality/price war in the US market. Boy if you do the math this car is a no brainer for many reasons. They will sell out. this is a huge blow to the domestics, maybe a TKO.
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