New General Motors pricing program working
Various automotive marketing and monitoring services confirm the news. Edmunds.com, for example, shows that GM vehicles are selling faster than its other domestic competitors, with turnaround time for new vehicles around 63 days versus Ford's 70 days. While the figure is not close to Toyota's 30 day turnover time, it's an improvement over GM's 76 day period last year.
Consumers also seem more willing to pay a higher price for GM vehiclea than those from Ford or Chrysler, the domestic arm of DaimlerChrylser.
"It (GM's pricing strategy) is working," said Art Spinella, president of CNW Marketing Research. "It's absolutely essential that they keep it up. We're seeing it on the floor traffic."
[Source: Detroit Free Press]
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