- Mar 25, 2006
More affordable Maseratis on the way?
the U.K.'s What Car?, Maserati's plan for the near future includes diversifying its model range with
"more affordable" models in the $90,000 to $115,000 range.
Chief executive Karl-Heinz Kalbfell suggests that new Maserati models will wait until the sports car manufacturer hits its target production of 8,000 to 9,000 units a year. That shouldn't be too long - its popular Quattroporte sports sedan alone sold nearly 5,700 units last year.
The new models could well include a trident-badged SUV based on the Giugiaro-designed Kubang concept (shown at right), and even diesel-powered models.
Since its split with Ferrari, Maserati has become closely associated with Alfa Romeo under the Fiat Group umbrella, but Kalbfell doesn't expect any badge-engineering exchange of models between the two marques, saying "There will never be an Alfa with a Maserati badge and never a Maserati with an Alfa badge, because even if you think you are being clever, the customers will tell you different."
[Source: What Car?]