In the U.S. market at least, it's great to be a Toyota dealer. According to and, Toyota's Prius tops the list of 10 hottest cars in America, with six Toyota models making the list (including all three Scion models).

Hybrids are hot, too - the Prius, Lexus RX400h and Ford Escape all made the list.

What makes a car "hot"? Edmunds defined a "hot" car as selling close to sticker price, having minimal incentives or rebates, and spending little time in dealer inventory before purchase. By these criteria, the "Hot 10" are, in order:
  • Toyota Prius
  • Mini Cooper
  • Pontiac Solstice
  • Scion xA
  • Scion xB
  • Scion tC
  • Lexus RX400h
  • Honda Civic
  • Toyota RAV4
  • Ford Escape Hybrid