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In the U.S. market at least, it's great to be a Toyota dealer. According to CNNMoney.com and Edmunds.com, Toyota's Prius tops the list of 10 hottest cars in America, with six Toyota models making the list (including all three Scion models).
Hybrids are hot, too - the Prius, Lexus RX400h and Ford Escape all made the list.

What makes a car "hot"? Edmunds defined a "hot" car as selling close to sticker price, having minimal incentives or rebates, and spending little time in dealer inventory before purchase. By these criteria, the "Hot 10" are, in order:
  • Toyota Prius
  • Mini Cooper
  • Pontiac Solstice
  • Scion xA
  • Scion xB
  • Scion tC
  • Lexus RX400h
  • Honda Civic
  • Toyota RAV4
  • Ford Escape Hybrid


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  • 22 Comments
      • 8 Years Ago
      -My appologies for the myriad amount of spelling and grammer errors in the previous post-

      If you drive a Prius or anything fuel efficient, you clearly lean more left than right. I have spent the last two years as a traveling copy machine repairman, requiring me to often drive upwards of 400 miles a week. Not a single time in my travels have I seen a Prius with any reference to the GOP. On the flipside, I have seen hundreds of GM's finest (Hummers, Yukons, Escalades) baring W04' stickers. What is the source of your Prius buying demographic?
      • 8 Years Ago
      klaatu,

      If you drive a Prius or anything fuel efficient vehicles you clearly lean more left than right. I have spent the last two years repairing copy machines, which required me to drive upwards of 400 miles a week. Not a single time in my travels have I seen a Prius with any reference to GOP. On the flipside, I did see hundreds of GM's finest (Hummmers, Yukons, Escalades) baring W04' stickers. What is the source of your data for Prius buying demographic?
      • 8 Years Ago
      "It is remarkable how misinformed so many posters on this site are. Scion has been a resounding success for Toyota, and does indeed appeal to the younger set."

      Wow. Great start. Tell us how we're all wrong. So after I disprove your drivel, what does that make you?

      "Ted K describes Scion as the "best mistake in automotive history"....a statement which attains the rare status of being a contradictory generalization. Well done, Ted."

      Nope. Plenty of mistakes end up beneficial. You don't need a degree in history to realize this. Good thing you tried so hard to make me sound wrong, though.

      "In fact, in 2005, Scion eclipsed Volkswagen as the brand with the youngest median buyer, at an age of 36. Scion sold 20% over its projected 100,000 units. 51% of Scion buyers are male, and over 70% are new to the Toyota brand."

      Wow, facts. Good work. Too bad they don't disprove anything because I CLEARLY said that TC sells to some of all while it is the XA and XB that are flops with kids.

      "Ted, I'd love some evidence of kids not liking Scions because their parents do, or the tuner culture subsiding. Also, with as much time as you likely spend watching television, I'm surprised you clearly haven't seen an actual Scion ad. They don't tell the viewer how cool Scion is...they actually use little to no spoken word at all."

      How out of touch with reality do you have to be to fail to realize that kids rebel against their parents?

      How out of touch with reality do you have to be to realize that the age of rice is over? Seriously, go take a look around your community college parking lot. The big wings, exhausts, decals, and other outlandish idiocy is clearly over. The "car guys" are now into engine swaps and AWD turbo sedans. The Scion line does not appeal to the modern "tuner" because it is slow as, well, freezing molassass. Even with a SUPERCHARGER the TC is slower than a stock RSX-S.

      How out of touch with reality do you have to be to not see that the music-video transformer-DJ-wannabe chrome-bling of an ad is all about "cool", with or without spoken words?

      Thanks for playing.
      • 8 Years Ago
      This blog thing is pretty cool! Here's the deal on the Scion tc. Bought one for my daughter and am buying one for my son. You can buy a manual trans. tc for about $16,800 dollars. The RSX S is $22,000 to $23,000 dollars. Down the line they can add the super-charger, cool muffler etc. Most young people and the parents paying for college what the most value for their money. The Scion tc will also hold its trade in value for that new Camaro!
      The air bags also is a feel good thing.

      • 8 Years Ago
      A Lotus Exige is hot a xB is not.
      • 8 Years Ago
      These are trumped up statics used to create a marketing spin to make these vehicles the top 10 selling vehicles. Check production numbers from the manufacturers for the best selling vehicles. Remember the manufacturers don't throw them away if they don't get sold.
      • 8 Years Ago
      Anahit, but even you will have to agree that it makes sense to sell less cars with a profit (Toyota) than more with incentives (GM), right?

      Especially in the case of Scion it's not a question of undersupply, but rather one of as much supply as is needed. Some American manufacturers might want to check this practice and copy it. It save a lot of money in the long run to adjust to the market on the production side, rather than the price side.
      • 8 Years Ago
      Edmunds is using disingenous criteria at best.

      A good chunk of those cars are "hot" because there is a lack of supply, either intentional or unintentional. A lack of supply relative to demand doesn't necessarily make a car "hot", it just means prices stay high and the cars move faster on average.

      If it's an unintentional lack of supply, that merely shows poor forecasting, a la the Prius. If it's intentional, it shows a crude marketing and pricing ploy that played out. Indeed, this type of write-up for the Mini is exactly why their goal since day one has been limited supply.

      This article makes Edmunds look like a stooge.
      • 8 Years Ago
      Lee Iacocca, in response to the criticism of the Mustang II said, the mission of every car is first to sell. The Mustang II in its first 12 months broke the record set by the original mustang by over 30%. In auto sales that's hot.
      • 8 Years Ago
      No Ted K, you are completely wrong. Scion is very hip with young people. At my college, the tc is one of the hottest car to have. I do see a fair share of old people with it, but lots of young kids drive it. Same with the xb, and xa. Stop bullshitting old man.
      • 8 Years Ago
      Uhh...a few stories down is a story about Ford doing 0% financing on the Escape Hybrid...
      • 8 Years Ago
      dude is right!!! Even GM could never have figured out that America would be fascinated by a car which looks (and drives) like a lunch-box!

      Stupid GM.

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