• Mar 17, 2006

Arriba! Volkswagen is enlisting the help of beloved wundermaus Speedy Gonzales in attracting Hispanic customers for its  GTI Mk V model. According to Daniel Marrero at Volkswagen's agency for Hispanic accounts, Speedy's iconic stature with the audience and his reputation for wit and creativity make him the perfect spokesmouse. The three commercials, slated for over a dozen of Hispanic television stations nationwide, use clips from the original Warner Bros. cartoons and depict Speedy outwitting his enemies.

[Source: Brandweek]



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  • 16 Comments
      • 8 Years Ago
      Yes cartoon network banned "speedy" but at the time of that announcement I remember reading that Senior Gonzales was still being aired in Mexico and other latin american countries and was quite popular.
      • 8 Years Ago
      This is ridiculous... Speedy Gonzales certainly has no "iconic stature" in the Hispanic community, at least not more than for any other "community." If you were to ask most Hispanics who he was they would probably be just as likely to know who Speedy Gonzales is as anybody else. Just because of these commercials I WOULDN'T buy a VW...
      • 8 Years Ago
      Speedy G. is coolisimo if you ask me. I'm latino and i think seeing him again is a great idea. what amazes me is that non latinos feel the need to comment on how latinos think.
      • 8 Years Ago
      Hey guillermo, you should not assume the people commenting are not Hispanic. Could explain why you are the only one who thinks this is a good idea. Just don't get into marketing!
      • 8 Years Ago


      ...and use Porky Pig for the VW Touareg/Q7/Cayenne!
      • 8 Years Ago
      I grew up watching Speedy Gonzales in Puerto Rico. They always censored the song "La cucaracha" in the part that said: porque le falta, por que no tiene, mariguana pa' fumar" (because it does not have, Marijuana joint to smoke...)

      We were always checking if the censor did or did not happen, depending on the episode.

      As a kid you find him funny and cool, but as an adult and once living in the US, you realize it actually represents the stereotypical image of Mexicans from that time, like the old Aunt Jemima image in the pancake boxes.

      What really surprise me is the fact that an advertising agency with Hispanics are actually using this image. Perhaps they all just became what someone else and do not consider these things anymore.
      • 8 Years Ago
      Fazzster: don't worry, i won't get into marketing. i prefer cars. there are plenty of people who don't work and plenty of people who complain for a living. seems like you may be one of them. this is a car blog. why can't we keep it that way?
      • 8 Years Ago
      This has to be an urban legend or an early April Fools. Hispanic buyers would be so turned off by this even a entry-level marketer would see the train wreck coming.

      This would be the equivalent of using Amos and Andy to market to African Americans. It has to be a bad joke.
      • 8 Years Ago
      They should have used the Taco Bell Chihuahua. I hope they load up the VW with tacos and stuff 12 kids in the back window. All Mexicans like tacos and kids, so they'll buy Volkswagens for sure! (this is BULLSHIT)
      • 8 Years Ago
      I saw the spot where Speedy gets run over, It was fuuuuny!!!!!!!!!
      At least Speedy moves, what does the evil pokemon do?
      Ray
      • 8 Years Ago
      I have always enjoyed the intelligent offbeat humor humor of VW ads. I don't know what's happened with the ad campaign for the new GTI. "Speedy Gonzales"??? or "make friends with your fast". What's that supposed to mean?
      • 8 Years Ago
      I hadn't seen Speedy for a long time. I'm glad hes back. The fastest mouse in all of Mexico!. I really don't understand what are you guys talking about stereotyping and racial issues, sometimes those that want to be SO politically correct end up being the most offensive. If you feel offended by a cartoon you have bigger personal issues. Who cares about the old folks with nothing to do, They will never drive a GTI. I remember Speedy from growing up to me it was the coolest of all the Looney tunes, and still think he is. I'm looking forward to seeing the spots, anyone knows where I can find them?
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