• Mar 17, 2006
20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving Machine,” which, as one commenter noted, truly is the ultimate tag line. It's no wonder BMW has used it since 1973.

While BMW stole nearly a quarter of the votes cast, second-place finisher Porsche with its tagline, “There is no substitute” managed to scrounge up a solid 13-percent with Mazda’s “Zoom-Zoom” not far behind with a solid 10-percent of the public’s favor.

No other tagline managed to garner enough votes to earn a double-digit percentage of the tally. The biggest bottom feeder was Buick with the tagline “Beyond Precision” that only managed six votes.



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    • 1 Second Ago
  • 20 Comments
      • 8 Years Ago
      How about Acura's "Designed with purpose. Driven by passion."? I always liked that one...
      • 8 Years Ago
      #4, #1 is right. You must be too young to have lived in the 70's. "Oh What a Feeling"- followed by the jump, came first :-).

      Toyota retained the jump for a while in the 80's, even after "Oh-oh-oh-oh What a Feeling!", then it gradually disappeared :-(

      #10, "Honda, We make it simple" is the one I remember. But I'm dating myself again...
      • 8 Years Ago
      I'm surprised "Oh what a feeling" (Toyota) wasn't on there...
      • 8 Years Ago
      Nice to know that Autoblog is being read by mostly Porsche and BMW loving snobs.
      • 8 Years Ago
      "There's a Ford in your future."
      maybe I don't like fords , however what a great moto
      • 8 Years Ago
      Hey, since we're talking old school, why not go for the old Suzuki Samurai. "Meep meep. Hi!"
      • 8 Years Ago
      Mercedes:

      "Crappy service record--like no other."
      • 8 Years Ago
      I always liked the old Bentley line: "OUT OF MY WAY LITTLE MAN!"
      • 8 Years Ago
      Just remembered these oldies, but goodies:

      "When better cars are built, Buick will build them."

      "We build excitement" --Pontiac

      "There's a Ford in your future."

      "Mercury, the man's car."

      "See the U.S.A. in your Chevrolet."

      "Crosley, a fine car" (that was actually printed--in script--on a chromed part on the trunk lid). Funny because the Crosley was a wretched POS.

      "Suddenly it's 1960!"--tagline for the 1957 Plymouth

      "I want a Rambler!"

      OK, nostalgia isn't what it used to be!
      • 8 Years Ago
      Lexus scored as high as 7%???? How about "Lexus: Relentless Pursuit of BMW and M-B Style, Technology and Credibility". This poll sucks. What was the question in the poll AUTOBLOG? 1) Which is the best ? 2) which is the most effective? 3) what one do i think is cool? (cause my car is the best). If you are gonna do a poll at least have a relevant question and the question has to be clearly defined, cause te answer could be in terms of any of these three.
      • 8 Years Ago
      "Piston engines go boing (boing repeated 7 times). But the Mazda goes hmmmmmmmm" 1973"

      YES! YES! That was a GREAT auto ad.

      The Mazda RX 2 from 1973 sucked up gas like a V8, but ran better than any other small car (until the rotor seals wore out).

      Mazda then introduced the beautiful, 1974 RX 4 with a thirsty rotary engine just before the Oct.'73 oil embargo. Mazda almost died following that--I think the Japanese government and Ford saved poor Mazda which was known for performance, not economy.

      Mazda was nearly dormant for at least 2 years until introducing the GLC (Great Little Car) that established Mazda as an economy car company.

      Anyway, Mazda's HMMMMMMM ad was the best ad of that era IMO.
      ZOOM, ZOOM is OK, but HMMMMMMM is better, yes?

      I don't know how I ignored that rotary Mazda ad in my post above because that ad should have been the most memorable--certainly the cleverest, and the most acurate as well.
      • 8 Years Ago
      #13 the question wasnt which brand you liked the best, it was what slogan was most effective. I think that if you put this same poll on AdJab, they would agree. The Ultimate Driving Machine and There is No Substitute identify well with the demo and psychographics of people shopping for those types of cars.

      I mean, "Like a rock"? That was only funny on the advertisement that portrayed a Tahoe as a life boat on a cruise ship.
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