Filed under: Marketing/Advertising
Poll Results: Best Tagline Ever - Battle Royale
20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving
Machine,” which, as one commenter noted, truly is the ultimate tag line. It's no wonder BMW has used it since
1973.
While BMW stole nearly a quarter of the votes cast, second-place finisher Porsche with its tagline, “There is no substitute” managed to scrounge up a solid 13-percent with Mazda’s “Zoom-Zoom” not far behind with a solid 10-percent of the public’s favor.
No other tagline managed to garner enough votes to earn a double-digit percentage of the tally. The biggest bottom feeder was Buick with the tagline “Beyond Precision” that only managed six votes.
While BMW stole nearly a quarter of the votes cast, second-place finisher Porsche with its tagline, “There is no substitute” managed to scrounge up a solid 13-percent with Mazda’s “Zoom-Zoom” not far behind with a solid 10-percent of the public’s favor.
No other tagline managed to garner enough votes to earn a double-digit percentage of the tally. The biggest bottom feeder was Buick with the tagline “Beyond Precision” that only managed six votes.
Reader Comments (Page 1 of 2)
Richard 1:44PM (3/17/2006)
I'm surprised "Oh what a feeling" (Toyota) wasn't on there...
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fizzandpop 1:49PM (3/17/2006)
I always liked the old Bentley line: "OUT OF MY WAY LITTLE MAN!"
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Gunnar Heinrich 2:18PM (3/17/2006)
I notice how Mercedes-Benz has no real tagline listed. This likely due to the fact that Benz doesn't need one.
http://www.automobilesdeluxe.blogspot.com
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Eric L. 2:22PM (3/17/2006)
#1 - That's not the Toyota tagline that stands out. It's the 1980's Toyota commercials - "I love what you do for me, Toyota!" where it always ended with someone jumping up in the air.
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Marcus 2:30PM (3/17/2006)
How about Acura's "Designed with purpose. Driven by passion."? I always liked that one...
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Christian J 2:45PM (3/17/2006)
Lexus scored as high as 7%???? How about "Lexus: Relentless Pursuit of BMW and M-B Style, Technology and Credibility". This poll sucks. What was the question in the poll AUTOBLOG? 1) Which is the best ? 2) which is the most effective? 3) what one do i think is cool? (cause my car is the best). If you are gonna do a poll at least have a relevant question and the question has to be clearly defined, cause te answer could be in terms of any of these three.
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iQuack 2:59PM (3/17/2006)
I personally like "Fahrvergnugen" which is German for "Stalled on the side of the road with the hood up--probably on fire."
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leather bear 3:18PM (3/17/2006)
Mercedes needs no tag line? Considering all of the reliability issues they've been experiencing during the past few years, I'd suggest they resurrect an old Subaru slogan (with minor changes):
"Expensive and built to stay that way!"
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Paul J 3:27PM (3/17/2006)
Re: Mercedes Benz: I thought their tagline was "Like No Other"...
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iQuack 3:30PM (3/17/2006)
Mercedes:
"Crappy service record--like no other."
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Pip 3:35PM (3/17/2006)
Although Honda never used it for directly marketing cars, I always thought their corporate ads evoked something special with "The Power of Dreams".
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Joel A 4:03PM (3/17/2006)
Mazda got beaten by Porsche?!?
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Bill 5:09PM (3/17/2006)
#4, #1 is right. You must be too young to have lived in the 70's. "Oh What a Feeling"- followed by the jump, came first :-).
Toyota retained the jump for a while in the 80's, even after "Oh-oh-oh-oh What a Feeling!", then it gradually disappeared :-(
#10, "Honda, We make it simple" is the one I remember. But I'm dating myself again...
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Frank 5:14PM (3/17/2006)
Nice to know that Autoblog is being read by mostly Porsche and BMW loving snobs.
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EquinsuOcha 6:58PM (3/17/2006)
Hey, since we're talking old school, why not go for the old Suzuki Samurai. "Meep meep. Hi!"
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wayneman 9:17PM (3/17/2006)
Don't care what they say, my favorite is still....
"Ask the man who owns one."
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wayneman 9:17PM (3/17/2006)
Don't care what they say, my favorite is still....
"Ask the man who owns one."
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iQuack 9:40PM (3/17/2006)
Where is "Ask the man who owns one?"
Feminists would kill that tagline if used today, of course.
But feminists can't be blamed for the demise of Packard; the company, along with Studebaker, took care of that themselves;-).
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iQuack 9:54PM (3/17/2006)
Just remembered these oldies, but goodies:
"When better cars are built, Buick will build them."
"We build excitement" --Pontiac
"There's a Ford in your future."
"Mercury, the man's car."
"See the U.S.A. in your Chevrolet."
"Crosley, a fine car" (that was actually printed--in script--on a chromed part on the trunk lid). Funny because the Crosley was a wretched POS.
"Suddenly it's 1960!"--tagline for the 1957 Plymouth
"I want a Rambler!"
OK, nostalgia isn't what it used to be!
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charlie 12:11AM (3/18/2006)
#13 the question wasnt which brand you liked the best, it was what slogan was most effective. I think that if you put this same poll on AdJab, they would agree. The Ultimate Driving Machine and There is No Substitute identify well with the demo and psychographics of people shopping for those types of cars.
I mean, "Like a rock"? That was only funny on the advertisement that portrayed a Tahoe as a life boat on a cruise ship.
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