Poll Results: Best Tagline Ever - Battle Royale
Posted Mar 17th 2006 1:30PM by John Neff
Filed under: Marketing/Advertising
20 taglines entered, only one emerged. It was of course BMW’s famous catchphrase, “The Ultimate Driving
Machine,” which, as one commenter noted, truly is the ultimate tag line. It's no wonder BMW has used it since
1973.
While BMW stole nearly a quarter of the votes cast, second-place finisher Porsche with its tagline,
“There is no substitute” managed to scrounge up a solid 13-percent with Mazda’s
“Zoom-Zoom” not far behind with a solid 10-percent of the public’s favor.
No other
tagline managed to garner enough votes to earn a double-digit percentage of the tally. The biggest bottom feeder was
Buick with the tagline “Beyond Precision” that only managed six votes.

Tags: advertising, marketing, tagline, taglines
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Reader Comments (Page 1 of 2)
Richard @ Mar 17th 2006 1:44PM
I'm surprised "Oh what a feeling" (Toyota) wasn't on there...
fizzandpop @ Mar 17th 2006 1:49PM
I always liked the old Bentley line: "OUT OF MY WAY LITTLE MAN!"
Gunnar Heinrich @ Mar 17th 2006 2:18PM
I notice how Mercedes-Benz has no real tagline listed. This likely due to the fact that Benz doesn't need one.
http://www.automobilesdeluxe.blogspot.com
Eric L. @ Mar 17th 2006 2:22PM
#1 - That's not the Toyota tagline that stands out. It's the 1980's Toyota commercials - "I love what you do for me, Toyota!" where it always ended with someone jumping up in the air.
Marcus @ Mar 17th 2006 2:30PM
How about Acura's "Designed with purpose. Driven by passion."? I always liked that one...
Christian J @ Mar 17th 2006 2:45PM
Lexus scored as high as 7%???? How about "Lexus: Relentless Pursuit of BMW and M-B Style, Technology and Credibility". This poll sucks. What was the question in the poll AUTOBLOG? 1) Which is the best ? 2) which is the most effective? 3) what one do i think is cool? (cause my car is the best). If you are gonna do a poll at least have a relevant question and the question has to be clearly defined, cause te answer could be in terms of any of these three.
iQuack @ Mar 17th 2006 2:59PM
I personally like "Fahrvergnugen" which is German for "Stalled on the side of the road with the hood up--probably on fire."
leather bear @ Mar 17th 2006 3:18PM
Mercedes needs no tag line? Considering all of the reliability issues they've been experiencing during the past few years, I'd suggest they resurrect an old Subaru slogan (with minor changes):
"Expensive and built to stay that way!"
Paul J @ Mar 17th 2006 3:27PM
Re: Mercedes Benz: I thought their tagline was "Like No Other"...
iQuack @ Mar 17th 2006 3:30PM
Mercedes:
"Crappy service record--like no other."
Pip @ Mar 17th 2006 3:35PM
Although Honda never used it for directly marketing cars, I always thought their corporate ads evoked something special with "The Power of Dreams".
Joel A @ Mar 17th 2006 4:03PM
Mazda got beaten by Porsche?!?
Bill @ Mar 17th 2006 5:09PM
#4, #1 is right. You must be too young to have lived in the 70's. "Oh What a Feeling"- followed by the jump, came first :-).
Toyota retained the jump for a while in the 80's, even after "Oh-oh-oh-oh What a Feeling!", then it gradually disappeared :-(
#10, "Honda, We make it simple" is the one I remember. But I'm dating myself again...
Frank @ Mar 17th 2006 5:14PM
Nice to know that Autoblog is being read by mostly Porsche and BMW loving snobs.
EquinsuOcha @ Mar 17th 2006 6:58PM
Hey, since we're talking old school, why not go for the old Suzuki Samurai. "Meep meep. Hi!"
wayneman @ Mar 17th 2006 9:17PM
Don't care what they say, my favorite is still....
"Ask the man who owns one."
wayneman @ Mar 17th 2006 9:17PM
Don't care what they say, my favorite is still....
"Ask the man who owns one."
iQuack @ Mar 17th 2006 9:40PM
Where is "Ask the man who owns one?"
Feminists would kill that tagline if used today, of course.
But feminists can't be blamed for the demise of Packard; the company, along with Studebaker, took care of that themselves;-).
iQuack @ Mar 17th 2006 9:54PM
Just remembered these oldies, but goodies:
"When better cars are built, Buick will build them."
"We build excitement" --Pontiac
"There's a Ford in your future."
"Mercury, the man's car."
"See the U.S.A. in your Chevrolet."
"Crosley, a fine car" (that was actually printed--in script--on a chromed part on the trunk lid). Funny because the Crosley was a wretched POS.
"Suddenly it's 1960!"--tagline for the 1957 Plymouth
"I want a Rambler!"
OK, nostalgia isn't what it used to be!
charlie @ Mar 18th 2006 12:11AM
#13 the question wasnt which brand you liked the best, it was what slogan was most effective. I think that if you put this same poll on AdJab, they would agree. The Ultimate Driving Machine and There is No Substitute identify well with the demo and psychographics of people shopping for those types of cars.
I mean, "Like a rock"? That was only funny on the advertisement that portrayed a Tahoe as a life boat on a cruise ship.