- Mar 14, 2006
Chrysler caught in own Crossfire?
When it comes to the sports car market, judging by the numbers, Chrysler has been shooting blanks with its Crossfire. Reports Monday say that DaimlerChrysler is negotiating compensation with German subcontractor Karmann (which builds the Crossfire for Chrysler) because of lower-than-expected production requirements for the slow-selling coupe.
Karmann's production of the Crossfire has fallen from a peak of 35,700 in 2004 to just 12,500 last year. Introduced in 2003, the Crossfire managed about 28,000 sales in 2004, but less than 10,000 in 2005. Chrysler was so desperate to move Crossfires in late 2005 that it even engaged in a marketing stunt when it attempted to sell units on Overstock.com.
[Source: Automotive News]