Honda is getting into the blog sponsoring business via a new consumer opinion network in England. Honda UK is to be 2TalkAbout.com's first sponsor, automotive or otherwise.

According to Revolution Magazine, the blog network will be 'completely independent' from the automaker, but the firm's engineers and employees will monitor discussions in order to offer feedback and contributions.

Honda's website manager, John Goodbody got all puffed up with pride at the announcement, calling it a "...gutsy move for Honda, and-- outside of their official websites -- no other car manufacturer has yet been brave enough to recognize the very honest opinions expressed online."

We're rather sure Autoblog's contingent of regular automotive sponsors would be rather shocked to hear such nonsense, but remain glad to see Honda enter the blogosphere regardless.

[Source: Revolution Magazine]



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