• Mar 9, 2006



According to Kevin Wilson of Auto Week, there was apparently some emphasis by Jeep at the Chicago Auto show that the Dodge Nitro is aimed at male buyers, while the Jeep Liberty is geared more towards women (the latter remarks, of course, were implied as not to receive a scorching glance, lawsuit, or the front tire of a Porsche Cayenne). The same division was subtly hinted for the upcoming Patriot and Compass where, according to Wilson, an insider said consumer clinic data showed the two to be “boy car” and “girl car” respectively.

DaimlerChrysler, who manufactures the vehicles, may be forgetting its own history. Case in point: the Dodge LaFemme (pictured). Wilson points out that the minor differences between the sexes are, well, minor. Though sixty-percent of Liberties are purchased by women, marketeers run the risk of offending the other forty with such broad, stereotypes.

Check out the posts, What Real Men Drive and What Real Women Driver for some hilarious views of this continual issue.

[Source: AutoWeek]



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  • 22 Comments
      • 8 Years Ago
      The original Mustang was marketed toward secretaries, yet is considered to be one of America's greatest automotive icons, rivaling that of the Corvette (especially as it was, and is, cheaper than "America's sports car").

      I don't view cars to be "chick" cars or "guy" cars, as either sex can have just as much fun and get just as much use out of the cars. Like the MX-5 Miata, I know plenty of people who think it's another cheap convertible chick car. But those who know a thing or two about cars know that the Miata is Mazda's attempt at the Colin Chapman school of design, and is a pretty fun little car.
      • 8 Years Ago
      This might be the most pointless article posted on this site for a while. Of course manufacturers (not jusT cars, EVERYTHING) will market this way. Your point is....?
      Clyde Batter
      • 8 Years Ago
      The following vehicles really are "chick cars." Only chicks (and gay men) drive these:

      - Jeep Wrangler
      - Jeep Cherokee
      - any Saturn
      - Toyota Echo
      - Honda Civic
      - Chevy Cobalt
      - Chevy HHR
      - Dodge Neon
      - Chrysler PT Cruiser
      - Mazda Miata
      - Ford 500
      • 8 Years Ago
      #13
      You forgot the Ford Mustang and the Pontiac Firebird and Chevy Camaro, although red-neck lowlifes can also drive Camaros.
      • 8 Years Ago
      This thread is appalling. Gotta love any list that says, "Only chicks and gay men drive these..."

      I'm willing to bet that the majority of the men who drive any of the cars on that list are straight, so I'm not sure how "only gay men" can drive those cars.

      But who needs common sense when you have stereotypes?
      • 8 Years Ago
      The only thing I hate is whenever a girl uses the word "cute" to describe a car that I drive. It could practically drives a person insane. My friend's sister saw my car for the first time last night and screamed "oh wow, it's cute!"...argh!

      With my MINI, I just tuned out ppl's responses b/c I generally don't really care what people think, but it's still slightly annoying.

      Although one time I did laugh was when a girl said my MINI was "so cute" (she wanted one) and after I told her what I drive now, she replied... "Oh, so you're a man now." At least that was kind of funny.
      • 8 Years Ago
      The Miata is unlike a del Sol or Beetle. It's only crime is guilt by association. I mean, it's as if one day every secretary in America woke up and thought, "I want a Mazda. In fact, I want a red Miata."

      Good for Mazda I suppose. There are probably more secretaries in America than auto enthusiasts.
      • 8 Years Ago
      I have owned both Mk1 and Mk2 Toyota MR2s, and was often accused of owning a 'hairdressers' car. Now I drive a 92 Del Sol. I have never even thought of gender / sexuality association when buying a car. It's a car, for chrissakes! Anyway, I love my Del Sol, even if it is admittedly a 'pseudo' sports car. And I am quite comfortable driving it, thanks.
      • 8 Years Ago
      Masculine and feminine lines do exist in design. A Cadillac CTS is chiseled whereas a Lexus SC (2002+) is curvaceous and maybe more sensual.

      I don't think this approach is dumb at all (as trolled in the summary). I would much rather prefer a car with focused style and design than than a bland hermaphrodidic mish mash that will never suceed at either.

      Echoing #4, "There's nothing wrong with gender- appropriate style..."
      • 8 Years Ago
      in cars and indeed life in general, if something is recognized as more femme or gay, a man wont be caught dead in it but if its more masculine there is not the same stigma preventing women from buyin it. on any kind of volume model, a seal of disapproval from men relegates it to only 50% of the marketplace
      • 8 Years Ago
      OK. This is dumb.

      Any REAL car guy would never, NEVER support such a debate. You know why? Because a REAL car guy can find something cool about ANY car, and never relegates a percentage of autodom as untouchable.* A REAL car guy can find redeeming value even in such a contraption as a Pacer, a New Beetle, or *gasp* even a Miata (whatever dork decided the Miata was only for women knows nothing of MGs and is obviously one of those guys that has to um, compensate).


      * for proof of this, watch the episode of Home Improvement in which Tim can't keep his hands of Jill's new Healy.
      • 8 Years Ago
      #10- ah, thanks. I don't think I ever saw a yellow. Wow. I'd love to have a set of them and give one color to each of my daughters. I have 1 over driving age, one approaching it and 1 still in diapers. I always start my kids off with big cars. A '90 caprice for my girl at college- she complains about gas prices, but I feel a lot better knowing she's encapsulated in 2 tons of Amercian steel. My son who's now 24 buys his own cars, but his first was a '79 Dodge PU with a slant six. He was safe, he couldn't go too fast and he learned to drive the "3 on a tree" shifter.

      #16. How'd you know I drive a V8 pickup? ;)

      I don't necessarily hate the del sol, I just would be mortified if I ever had to drive one. Kind of like how I feel when I have to carry my wife's flowery baby bag while she's trying on clothes. When I take the baby out myself, I put all the baby items in an old Army rucksack I have.

      I think it's fun to see women (especially cute ones) driving "macho" cars, but definitely odd to see guys driving girly cars unless I see a gay-nation rainbow sticker on the bumper. Then it's makes sense. Although, here in L.A. the funny thing is that the lesbians are usually driving big PUs and SUVs and the gay men are usually driving the cute little cars. I couldn't care less about one's sexual orientation, but it is great fun observing the social statements made by the car choices of the gender- bending crowd!
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