As General Motors moves towards "value pricing," it has announced that the 2007 GMC Yukon will come in at $34,690 including $875 for destination; $890 less than the 2006 model. The XL is $37,790, $840 less than the 2006 model. The Denali, which is the top-of-the-line model in the Yukon stable, comes in at  $47,990 and $50,490 for the XL; $2,070 and $1,220 less than their respective 2006 predecessors.

The move towards lower pricing is part of GM's effort to rely less on incentives by moving the price of the vehicle closer to what it costs when it ultimately leaves the showroom.

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