Italian wedding soup: Fiat struggles to allocate resources to Maserati, Fiat and Alfa

While step-sibling rivalries are funny on television and in the movies, reality can be much more grim. Just ask Maserati. The Italian automaker, well-known for its supra-luxury cars, faces an uncertain future.

The news is surprising. 2005 brought record sales for the company with U.S. sales up 53-percent. But in an interview with The Car Connection, Maserati CEO Karl-Heinz Kalbfell said that expected sales will fall short of the goal of 10,000 units sold by 2007 or ’08. The problem, according to Kalbfell, is the current product lineup and market penetration.

Unfortunately, increasing both will be difficult for the company. Maserati is currently owned by Fiat, who also owns former rival Ferrari. Alfa Romeo is also a unit of Fiat, who has been shifting control and resources between all three subsidiaries. Kalbfell believes Maserati needs a new entry-level model, and an even more exclusive vehicle above its well-received Quattroporte (pictured). If and when the automaker get the green-light remains a matter of speculation. (And Ferrari’s recent financial report won't make matters any clearer.)

[Source: The Car Connection]

Reader Comments (Page 1 of 1)








Autoblog Podcast #158: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

Subscribe via: iTunes | RSS


Featured Galleries

  • Gran Turismo 5 Demo
  • Spy Shots: 2011 Lincoln MKX
  • Spy Shots: 2011 Ford Edge
  • MINI Beachcomber concept
  • Gold Mercedes-Benz SLS for Dubai Motor Show
  • 2011 Mercedes-Benz E-Class Cabriolet
  • 2011 Audi A1 Graffiti Teasers
  • Reader Spy: SRT-prepped Dodge Journey R/T
  • 2011 BMW Z4 sDrive35is
  • Ferrari P540 Superfast Aperta
  • 2010 Dodge Viper ACR-X
  • First Drive: 2010 Lexus GX460
AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

BloggingStocks

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum