• Mar 2, 2006

According to Edmunds Inside Line, DaimlerChrysler appears to be readying suppliers for production of the love/hate Imperial that debuted at the 2006 NAIAS in January. Perhaps the most interesting news is that DCX isn't only thinking about the possibility of utilizing a derivation of the LX/LY platform (which underpins the 300, Magnum, and Charger)--it's mulling dropping it on the chassis of the next-gen Mercedes-Benz R-Class crossover for 2010.

The current (and initial) iteration of the slow-selling R-Class is 203 inches in length--close to that of the Imperial concept's 214-inch elephantine span, and the present iteration has already proven its flexibility, accommodating a range of engines, transmissions and driveline configurations.



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  • 23 Comments
      • 8 Years Ago
      Ewww... I was hoping this was a joke.

      This has to be one of the worst designs that I've ever seen, including the Pontiac Aztek. Seriously, it looks like a fattened-up version of a Reliant K.

      Why don't they just keep making the 300, and let those who are so inclined "pimp" them out with different grilles, chrome trim and stupid 20" rims?
      • 8 Years Ago
      That new Imperial is just plain butt-ugly. We'll stay with our Jag, thank you.
      • 8 Years Ago
      JarryHames,

      The current car is the 300C not M. Also what's so "ghetto" about it? What defines "ghetto" anyways? Because they looked out of the box and decided not to do another LH look alike and go a different route? Chrysler has always had love it or hate it styling, and something just out of the ordinary, remember the original LH's? Now compare a 93 Taurus, 93 Camry, and a 93 GM to a 93 LH. Now look where we are today, "cab forward" has gone to everyone now, time to go a different direction. Now define "ghetto". Is it the big grille? Maybe it's recalling the time of when the letter series cars did have large grilles, look up a 57 300C and lets see how "ghetto" that is.
      • 8 Years Ago
      PLEASE SEND ME ALL INFO ON THIS CAR I WANT PRICES
      AND ALSO WANT TO BE ONE OF THE FIRST TO PURCHASE
      THIS CAR
      • 8 Years Ago
      When I saw the Imperial at NAIAS, what struck me were how awkward the proportions were. It seems too short and too high, top-heavy and not at all graceful. It might look better if it sat lower and was a few inches longer (though its awfully big to begin with).
      • 8 Years Ago
      Count me among those who find this thing appalling.

      The front end belongs on an over-the-road
      tractor rig, not a luxury car.

      By the way, if you're going to mix chrome and body color in your front end;blacked-out grille, fully-chromed bumper works much better for me than the opposite approach that's currently in vogue.

      The classic Imperial, in my mind is the '64-'66 model run. Chrome, when properly applied, such as on these Imperials and the "suicide-door" '60s Lincolns, is awesome. Those cars had a thin strip of chrome around each wheelwell and a cap-strip of chrome fore-to-aft atop the fenders, doors and quarter panels. Their wheelcovers were fairly plain, yet elegant. Chrome as an accent, not as the focal point of the car--very tasteful.

      Sticking it all on the Freightliner-sized wheels and grille and leaving the body dead-plain doesn't work for me.

      Tone down the grille and switch to sensibly-sized wheels with a satin-finish chrome. Put a tastefully-modest cap piece of chrome down the length of the body and it might stand a chance with me.
      • 8 Years Ago
      PLEASE SEND ME ALL INFO ON THIS CAR I WANT PRICES
      AND ALSO WANT TO BE ONE OF THE FIRST TO PURCHASE
      THIS CAR
      • 8 Years Ago
      It's not any better in real life really. Still chunky. Somebody will like it enough tho, just not my cup of tea. (Although I'm not a person they would be marketing it towards.)
      • 8 Years Ago
      This is the best car in the world!!! It is something totally new and exciting. It is taking the automotive world to the next level. This is the car that we have been waiting for. When I first saw it, I knew that this will be the show stopper.

      DC... you are headed in the right direction. The Imperial will take away sales from the DTS for sure.
      • 8 Years Ago
      I really hope they rethink the "ghetto rolls" styling on this car regardless of the chassis. Whats wrong with trying some different architecture thats at once American AND elegant?

      I work on yachts and sport yachts for a living, and it feels like recent American super-luxury products are at best a riff on Italian or British designs. I know people who choose American luxury products tend to be more conservative than those who buy a Riva, Wally or a Pagani. That still doesnt excuse designers of American luxury products of copycat-ism.

      Cadillac almost lead a mini-revolution with its flamboyant (in proportions) yet restrained (in detailing) V16 concept of 2003. I dont see why Chrysler cant move that game forward in a radical yet tasteful way. This current Imperial is neither.
      • 8 Years Ago
      "14. Think its pretty stylish

      Posted at 12:49PM on Mar 2nd 2006 by Jen 0 stars"

      Wow-a women commenting on Autoblog!

      • 8 Years Ago
      The photos make it look very chunky, like an overinflated child's toy. It must look better in real life.
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