Geneva Motor Show: Ford debuts Focus Coupe-Cabriolet

Ford Europe debuted its first folding hardtop today at the Geneva Motor Show - the Focus Coupe-Cabriolet. The specialty Focus was designed by Pininfarina, and will be built at Pininfarina's Italian facilities starting in mid-2006.
The drop-top Focus provides a boulevard cruiser companion to the Focus ST at the top of the Focus range, emphasizing luxurious appointments rather than performance. It will be interesting to see how well the Focus Coupe-Cabriolet competes with Volkswagen's Eos. More pics and the full press release after the jump.
[Source: Ford]















Press Release:
LIFTING THE ROOF ON FAMILY MOTORING: THE NEW FORD FOCUS COUPÉ-CABRIOLET
• Geneva Show preview for Ford's exciting new Focus Coupé-Cabriolet
• Coupé-Cabriolet combines Italian style with practicality and Focus driving quality
• First European Ford with a power folding hardtop
• Two-piece electric retractable roof turns coupé into cabriolet in seconds at the touch of a button
• Substantial luggage capacity for a cabriolet – more than 500 litres of useable space with roof in place in coupé mode
• Developed and designed in continued collaboration with Pininfarina
• To be manufactured in Italy by Pininfarina S.p.A, starting mid-2006
• Focus Coupé-Cabriolet complements the existing Focus family – this elegant new model joins potent Focus ST introduced in late-2005
• Full technical details and individual market prices to be announced closer to launch later in 2006
Ford returns to the world of open-topped motoring with the elegant yet practical Focus Coupé-Cabriolet – making its preview debut at the 2006 Geneva Motor Show.
The introduction of the Focus Coupé-Cabriolet has been led by customer response to Ford's Vignale Concept, which was displayed at the 2004 Paris Motor Show. The positive reaction prompted Ford to green-light the car for production, and it has been made ready in less than two years.
The new Focus Coupé-Cabriolet has been developed jointly by Ford of Europe and Italy's Pininfarina, which enjoys a worldwide reputation for the design of some of the world's most attractive vehicles. The Focus Coupé-Cabriolet will go into volume production in mid-2006.
"We were delighted with the reaction to the Focus Vignale Concept and were determined to progress it to volume production," said Gunnar Herrmann, Vehicle Line Director for the Ford Focus. "We also wanted to keep the production model as true to the beautiful concept car as we could, while making it convenient and affordable for everyday use."
Refinement, elegance, and agility
The new Focus Coupé-Cabriolet is a true example of the design and engineering direction Ford is going in; stylish and stimulating, but a delightful day-to-day car. In short, a car people will be proud to be seen in.
In typical Ford style, the operation of the hard-top roof is simplicity itself. The Focus Coupé-Cabriolet can be turned from an elegant coupé into a stylish cabriolet within seconds at the push of a button.
The Focus Coupé-Cabriolet joins the Focus ST at the top of the Focus range. Customers will not only spot the family look, but also be aware that the Coupé-Cabriolet has its own unique profile, thanks to the smoothly flowing lines of its gently arched coupé roof.
The preview model is finished in a classy new exterior metallic colour – 'Luna' – which shows off the vehicle's elegant yet sporty exterior.
The car utilises a two-piece folding electric hardtop to go from snug family motoring to wind-in-the-hair excitement. It is a full four-seater, and will offer a substantial luggage compartment with more than 500 litres of useable space. This further underscores the vehicle's everyday usability and practicality.
The bold wheelarches familiar on all Ford Focus models give it a purposeful look, while the profile and rear views display a distinctly Italian design flavour with chrome details and a well-proportioned bootlid area.
"The initial design intent of the Vignale Concept remained almost untouched during its transition to the production Focus Coupé-Cabriolet," said Chris Bird, Director Design, Ford of Europe. "The new Focus also provided us with a great starting point from which the design team could create a really distinctive dual-personality vehicle."
Inside, the emphasis is on refinement, and elegance and the use of premium quality materials. The preview model is trimmed with an attractive two-tone interior, with the upper instrument panel coloured in the new, dark-elegant 'Iris' and contrasting to the trim and the luxurious leather seats colouring in light 'Camel' tone.
In keeping with its status as a hero model in the Focus range, equipment levels will be comprehensive. Full details will be revealed closer to market launch, but the usual Focus refinements including air conditioning, multiple airbags, in-car entertainment options and a full complement of active and passive safety features will be standard.
Customers will also be able to personalise their car to their own taste with an extensive list of colour and trim options, plus a dedicated range of options and accessories.
Feel the difference
Customers will literally feel the difference as the Focus Coupé-Cabriolet transforms. The change from one to the other is quick and easy. At the push of a button, the retractable two-piece hardtop effortlessly folds backward and completely stows in the boot, inviting driver and passengers to enjoy the experience and fresh air of wind-in-the-hair motoring.
But the two-piece retractable hardtop not only provides shelter from inclement weather. The hardtop not only gives the Focus Coupé-Cabriolet a bold and distinctive profile as a two-door coupe, but also has been constructed to be durable for smooth, easy operation and long-term reliability. The solidity of the hard-top gives the car extra rigidity, essential for a car of this class.
"Focus Coupé-Cabriolet is designed as a Grand Tourer, rather than a pure sports roadster", said Jon Wellsman, Ford of Europe's Brand Manager for Ford Focus. "As you would expect from a Ford Focus, it will be great to drive both as a coupé, and as a cabriolet."
The Focus has earned its accolades as one of the best handling cars in its class, setting the standards by which C class cars are judged. The Coupé-Cabriolet will be no exception, and has been developed to be as agile, convenient, and reliable as the Ford Focus name implies.
The new Ford Focus Coupé-Cabriolet will be offered with a choice of three powertrains: two petrol engines, the 100 PS 1.6-litre Duratec and the 145 PS 2.0-litre Duratec, and the latest generation 136 PS 2.0-litre Duratorq TDCi diesel. These efficient Ford powertrains combine economy and ecology, with their low fuel consumption and low emissions.
Full technical details of the Focus Coupé-Cabriolet will be announced closer to market launch later in 2006.
Ford with Italian flavour
The new Ford Focus Coupé-Cabriolet has been developed in cooperation with renowned Italian vehicle design, engineering, and manufacturing company Pininfarina S.p.A.
Following the confirmation in November 2004 that Ford of Europe would progress the Focus Vignale Concept through to a production model, the company selected Pininfarina as the ideal partner to work with on the programme.
The co-operation with Pininfarina continues through the manufacturing process, as all Focus Coupé-Cabriolet production vehicles will be built at Pininfarina's manufacturing plants Grugliasco and Bairo, both being located in the suburbs of Turin, Italy. Core Focus parts will be supplied to the plant by Ford's lead Focus manufacturing facility in Saarlouis, Germany.
"We are proud to be working again with Ford of Europe on the new Focus Coupé-Cabriolet, as it represents for us a significant investment, not just in terms of our design and engineering expertise, but also in our ongoing relationship with Ford of Europe, and the deployment of our high quality manufacturing facility in Italy," said Andrea Pininfarina, Chief Executive Officer of Pininfarina S.p.A.
Ford Focus model range grows
The addition of the new Coupé-Cabriolet model extends the Ford Focus range, offering customers a superb choice. Focus now offers three-door and five-door hatchbacks, a four-door sedan and a five-door wagon, plus the new Coupé-Cabriolet and the Ford Focus C-MAX multi-activity vehicle. The range also includes the recently launched Focus ST performance model.
The Ford Focus is one of the most successful model ranges in Europe with more than 4 million units built, not including 370,000 Focus C-MAX models built since its launch in 2003. The Focus, which enjoyed European sales of 442, 000 units in 2005, is produced at European assembly plants in Saarlouis in Germany, Valencia in Spain and St Petersburg in Russia.
Production sites for the Ford Focus outside of Europe include the US, China, Taiwan, Philippines and South Africa. More than five million Focus cars have been sold worldwide, with major sales highlights in 2000 and 2001, when the Focus achieved the status of being the best-selling car in the world. The Focus was also the first vehicle in automotive history to win the Car Of The Year title in both Europe and America.
The new Ford Focus Coupé-Cabriolet will go on sale across Europe from later this summer. It is estimated that approximately 20,000 vehicles will be produced a year.







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Reader Comments (Page 1 of 3)
New Cars Nutter 1:55PM (3/05/2008)
Did you read this rant about how Ford seems to get the cooler cars to Europe first while leaving us bored to death?
http://www.thecarconnection.com/blog/?p=899
I think I'm jealous too!
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kim 12:00PM (2/28/2006)
And I suppose there is no resemblance to the Volvo C40? Not even a mention of Volvo in this article. Ford is so boring.
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Ryan 12:01PM (2/28/2006)
Dear Ford,
Why do you hate America? Thanks for all the love. Douches.
Sincerely,
Ryan
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Doug 12:29PM (2/28/2006)
And, they wasted their money developing a totally different hardtop instead of using the Volvo design which is on the same platform!!
They say the new Focus platform is "too expensive" to bring to the US, yet it wasn't too expensive for Mazda to sell 100k Mazda3's (same platform) at full price. It wasn't too expensive to sell 200k Focus' at $2000 off. gimme a break.
Ford has convinced itself that it's not good enough to sell good cars at full price, so we get mediocre cars with "new low prices".
Do they forget about Nissan? 6 years ago they couldn't give cars away, now look at them! What about Cadillac? 20 years ago - at total joke - now they are taken seriously. Or even Mazda!!
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Nicholas 12:38PM (2/28/2006)
That is a very pretty car. Ford, can you please explain to me why we get the crappy Focii while Europe gets these beauties? WTF?
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Dinger 12:42PM (2/28/2006)
OMG! A hardtop convertible that dosen't fold into 867 little origami bits.
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David 12:45PM (2/28/2006)
I smell a hint of the Probe in the rear, but also a (very small) whiff of Maserati, or maybe Daewoo.
Either way, bring it over Ford!
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ZoomZoomin' 3:53PM (2/28/2006)
That looks pretty terrible...I don't think I've yet to see a 4-seater hardtop convertible that I like. Hard tops seem to be manageable in the design of 2-seaters, but not 4-seaters. They all seem to have horribly awkward C-pillar and trunk/rear designs. Absolutely terrible side profile. Maybe the BMW 3 will break that trend.
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Ford Mustang 6:55PM (2/28/2006)
It's funny because i passed right by this post thinking it WAS a volvo. I agree #6, it does have a hint of Maseratti in the rear. Even more so with the top up.
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Joshi 9:31PM (2/28/2006)
I love the European Focus.
Why isn't Ford bringing it over? Because it's a bit upmarket? So what? So was the new Honda Civic - and that seems to be working out okay. Ford just needs to then introduce a sub-Focus B-segment car (and they are, with the Bronco and its new hatchback sibling).
They have a tested, desirable car. They just don't sell it in (correct me if I'm wrong) their largest market.
What's the deal, Ford? Do you not WANT to sell cars?
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Seto 11:17PM (2/28/2006)
wow... just imagine if Ford of America replaces the whole line-up in North American with the entire model line from Ford of Europe, then everyone will be happy.
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Mark 7:03AM (3/01/2006)
Come on Ford! I'm looking at a solstice. Make me a convert! Bring this car to the U.S. and I'll wait for it.
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Brett 8:29AM (3/01/2006)
Bring it over to th US Ford! What do you have to lose? In an economy where you are suffering due to lower SUV sales, let's face it...other than the Mustang, what Ford car has captured such enthusiasm?
What ever happened to the marketing scheme used by Ford and GM that if you offer a diverse line of cars, you will capture more of the market? Offer something for everyone and you will attract everyone. This car with it's styling and versatility would be a great step in this direction for the American market.
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Gary 9:03AM (3/01/2006)
This is just a new Volvo C 70 clone which now detracts from me wanting to order the new C 70.I would think of it as a Ford Focus with a Volvo moniker.
Why wasn't the C70 mentioned in the article?
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John the Fixer 10:07AM (3/01/2006)
Usually, a convertible looks better with the top down, but to me this car looks bad with the top up or down. I love convertibles and have had many over the years (Corvair Monza, Chevy Caviler, Oldsmobile Cutlass, now a Lotus Elise) but I would not buy this car, at any price. Leave it in Europe.
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CHAR 10:07AM (3/01/2006)
WHY NOT LET THE PEOPLE IN THE UNITED STATES BUY THIS ,I HAVE A 2006 FOCUS ZX4 SES AND I WOULD LOVE TO DRIVE A FOCUS CONVERTIBLE .
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Gerard 10:40AM (3/01/2006)
This car is what the American car owner wants to purchase allowing Ford to regain its marketshare from the foreign auto manufacturers. Price attractively, this product would sell to thousands. My guess is the Unions are interfering with the production of this Focus from overseas plants. Bill, let the AWU stew and bring the car to the US market now!
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Bruce Liljegren 11:13AM (3/01/2006)
It does look like a Volvo C-70. I am thinking to trade my 93 Miatta and would love to have a Ford conv. to consider. Why not America for this little beauty? Ford is missing a great opportunity in the USA.
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Butch Kuller 12:54PM (3/01/2006)
A nice comfortable looking convertible..
Why to Europe and not the United States, don't we count?
Who makes these decisions? Fire HIM/HER/THEM!
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Glenn Slater 1:03PM (3/01/2006)
Why in the world would FOMCO think that this car is too expensive for the American market, are we so much poorer than the Europeans? The mere fact that the top is electric and not manual on some other roadsters I might name, is a real bonus. Bring it on!
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