Marketing is an amazing thing these days... this is right up there with Tony Stewart's sweaty towel.

Elizabeth Arden announced last week in Daytona Beach that the company would make a new fragrance called 'Daytona 500.' The fragrance maker describes the scent as opening "with top notes of yuzu, bergamot and mandarin. Heart notes include tarragon, sage, maté and a watery accord, while the base comprises nutmeg, cardamom, amber and sandalwood." We're not exactly sure what all of that smells like, but if it isn't burning rubber and cheap beer, well...

The packaging is interesting in and of itself -- the top is shaped like a wheel wrapped in a thin rubber tire.

 [Source: Luxist]


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