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Marketing is an amazing thing these days... this is right up there with Tony Stewart's sweaty towel.

Elizabeth Arden announced last week in Daytona Beach that the company would make a new fragrance called 'Daytona 500.' The fragrance maker describes the scent as opening "with top notes of yuzu, bergamot and mandarin. Heart notes include tarragon, sage, maté and a watery accord, while the base comprises nutmeg, cardamom, amber and sandalwood." We're not exactly sure what all of that smells like, but if it isn't burning rubber and cheap beer, well...

The packaging is interesting in and of itself -- the top is shaped like a wheel wrapped in a thin rubber tire.

 [Source: Luxist]

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    • 1 Second Ago
      Shane Reeves
      • 9 Years Ago
      Just because we love racing we are white trash. I bet we make 10 times more the the bloggers that are calling us "white trash" and I'm proud to happen to have kin that were at the table that started NASCAR. I'm proud to havePetty blood running through my daughters veins. I'm not white trash. White trash are people who think they are too good to say yes ma'am and no ma'am. and please and thank you or to have any manners at all.They wouldn't know a carburator from a piston and are afraid to get thier hands dirty to help thier fellow man. That'sthe white trash in America today It has nothing to do with money it has to do with heart. So kiss off allyou high nosed people that think you are"Society and welcome tothe real world.
      • 9 Years Ago
      Is it a fragrance that drives women to endlessly turn in circles?
      • 9 Years Ago
      I'll put this on my list next to the Hummer and Orange County Choppers fragrences.

      • 9 Years Ago
      Wow, I am amazed at how much time and energy you spend putting down those who have made something of their lives. If you took a quarter of your hate and self indulgent negativity and turned it into something more productive, imagine how much more successful you would be. NASCAR, as any other sport or business, is in it for the money. It doesn't matter whether "white trash" buys the tickets or not... in actuality, it's us well educated, wealthy white trash folks that teach your children, keep you out of jail, amongst a long list of other professions. Just to let you know, I'm a red neck from the sticks of Maine who came to the city and became successful - so please stop being pissed off just because you didn't have any goals or desire to be more.
      • 9 Years Ago
      amen to that ryan, it is good to hear someone posting who is still in touch with reality. keep pumping your own gas and crapping on a toilet like a human being. the crooks that call themselves lawyers and doctors will get theirs when they run into that 500 pound really pissed, really drunk redneck at the next race. I LIKE HOW THE WORD WHITE TRASH IS USED SO FREELY, THIS IS THE EQUVALENT OF THE WORD N*GGER AND YET YOU ALL USE IT SO FREELY. BUT IF SOMEONE WAS TO POST SOMETHING ABOUT N*GGERS EVERYONE WOULD BE PISSED. WHITE RICH PEOPLE ARE THE BIGGEST HYPOCRITES-
      • 9 Years Ago
      that is the problem, nascar used to be so unpopular that they wouldnt even show it on tv. now all the lawyers and doctors and white collar flubs who think they are cool have drove prices up so high on tickets etc. in reality these people wont even pump their own gas, and they supposedly are into motorsports?? dont all you white collar flubs have some thing better to do like hang out at your flubadub contry club? i have never seen so many people that live in $500,000 houses and drive lexuses pretend like they are rednecks or something. you jerks can do anything you want but stay away from normal people things you keep drivibg the price up, oh and by the way dont you have an appointment today to have some doctor stick a garden hose in your butt to "cleanse" you. i dont know how you rich people do it, but us regular people stiil crap on a toilet!!!!!!!!!!
      • 9 Years Ago
      If I wanted to smell like burnt rubber I sure wouldn't want some perfume, rather have the real thing with a side of sticky rubber glops for that added touch.
      • 9 Years Ago
      Hmmmm....last time I smelt like burning rubber is when I had to use a condom.
      • 9 Years Ago
      I love NASCAR and have a cup car tire BUT this stuff aint gonna happen.....except maybe.....just maybe as a cheap drink in the Talladega infield
      Joe Zarcaro
      • 9 Years Ago
      • 9 Years Ago
      Exhaust fumes with a note of burnt rubber?
      • 9 Years Ago
      NASCAR is for everyone, rich or not. Yea, its expensive to get a good seat at the tracks, but worth it. After 3 hours of fast-pased, rubber burning excitement, who needs perfume? You leave there smelling like rubber and fuel anyway............. we willbe at the Vegas Motor Speedway next week and loving every minute of our 5 days there! GENTLEMEN - START YOUR ENGINES!
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