• Feb 23, 2006

It was bound to happen sooner rather than later. China Brilliance, a Chinese car company that’s best buds with BMW, has produced a design that doesn’t burn the retinas upon first sight. This is the Jinjue, which can be translated either as “Triumphant Horse” or “Winning Gold”. It was designed, not surprisingly, in Italy by Pininfarina and actually looks a bit like a 5-Series. It even has a kidney grille like a BMW!

China Brilliance hopes this sports sedan will boost its annual sales from 17,500 to 30,000 this year. No pressure, though. Four engines will be available at launch ranging from 1.6 to 2.0 liters, of which most, according to Inside Line, will be supplied by Shenyang-Mitsubishi.

Seriously though... could this be the first Chinese car capable of generating ginormous global sales?


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  • 34 Comments
      • 8 Years Ago
      How did Japan's automakers manage to grab such a big slice of the North American market? One reason is that North Americans consistently under-estimated them. Some of you folks never learn, do you?

      Speaking of which, it's striking how many of the people on this blog have not one friggin' clue about the car market OUTSIDE the U.S. of A.

      A choice of several small engines is absolutely normal in Europe and Asia. I suspect that in this case, two of them are diesel.

      In Britain, for example, the Mazda6 is offered with a choice of five engines ranging from 1.8 to 2.3 litres. There are two different versions with a 2.0-litre turbo diesel (standard and "high-poweer" with multi-stage fuel injection), and three gasoline engines: 1.8-litre, 2.0-litre and 2.3-litre. (The Ford-derived, and rather thirsty, 3.0-litre V6 isn't available, for obvious reasons.)

      Of course, if you want to advertise the fact that you know nothing about life outside America, you can laugh about those crazy foreigners and their bizarre taste in cars.
      • 8 Years Ago
      Just to be clear, I think it looks great. It just reminds me of several other cars (and the engines seem awfully tiny).
      • 8 Years Ago
      4 engines ranging from 1.6 to 2.0 liters? Why?!? Is someone going to think, "the 1.6 is a little to small for me, I need the power of the 1.7"?
      • 8 Years Ago
      Seriously though... could this be the first Chinese car capable of generating ginormous global sales?

      NOPE.
      • 8 Years Ago
      Looks a bit rough -- too many shapes, angles. Do we really need another FWD sedan?

      I do wonder how the Chinese will attack this market. Probably really cheap ugly rip-off models at first, slowly gaining trust and popularity, and developing more and more uniqueness over time. Maybe in 15-20 years, we will start to see really interesting cars from them.

      -pm
      • 8 Years Ago
      With that range of engine sizes it probably won't have much take-up in the US. Beyond that, doubts (whether well founded or not) will persist about quality and safety. No doubt ADAC will be crashing this one into walls as soon as they can...
      • 8 Years Ago
      Smash Daewoo and the new 5-series in the blender and you get that car. Too many lines, looks messy. But it's much nicer than what's been offered before. 4 engines from 1.6-2.0? That's just weird.
      • 8 Years Ago
      Justin ,Your right as well.My Point is we don't need to Buy any more products from China,,,period.They are a communist country.The states doesen't Trade with Cuba all that much,so that is a conflict isn't it?.We learned a lot from the Japan car invasion,but at least they are spending billions in the US and up here in Ontario as well.If they want to bring their cars here,let them build a plant here.That's what my point is.Don't think for a minute that our relationships with China won't go stale in a hurry over political issues in the future.They can be a serious threat in a hurry...
      • 8 Years Ago
      Looks like a Pontiac Bonneville SSE...
      • 8 Years Ago
      "It was designed by EUROPEANS for a Chinese company to build."

      Is that factual or just an assumption?

      And yeah, I'm sick of the "looks like a ____" posts too. I just put it down to some people needing to open their mouth without necessarily having anything to say.
      • 8 Years Ago
      Dude, you're like, kidding, right?
      • 8 Years Ago
      Chinese cars vs. American chopsticks:

      Which of these sounds more wierd?

      I would rather steal the bicycle of kid living in next door than risk my life in a car that is most dangerous (and cheapest) in the world.

      Just focus on making better chopsticks, Chinese.
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