- Feb 23, 2006
China Brilliance produces a Chinese car that (gulp) looks good
It was bound to happen sooner rather than later. China Brilliance, a Chinese car company that’s best buds with BMW, has produced a design that doesn’t burn the retinas upon first sight. This is the Jinjue, which can be translated either as “Triumphant Horse” or “Winning Gold”. It was designed, not surprisingly, in Italy by Pininfarina and actually looks a bit like a 5-Series. It even has a kidney grille like a BMW!
China Brilliance hopes this sports sedan will boost its annual sales from 17,500 to 30,000 this year. No pressure, though. Four engines will be available at launch ranging from 1.6 to 2.0 liters, of which most, according to Inside Line, will be supplied by Shenyang-Mitsubishi.
Seriously though... could this be the first Chinese car capable of generating ginormous global sales?