Ford exec calls for "integrated approach" to CO2 reduction
Calling for "a complete and radical change of mindset: not only for Ford Motor Company...but for the whole auto industry," Booth (pictured at right) promoted an approach that integrates a variety of solutions to satisfy a wide range of consumer needs and regional constraints.
Booth also appealed to governments to ensure that policy and incentives are "technology neutral" - targeting the outcome, not the solution. Current trends in North American government policy aimed at improving fuel efficiency are moving in the opposite direction - subsidizing or incentivizing specific solutions like hybrid powertrains or E85 fuel.
Booth sees a portfolio of solutions aimed at improving CO2 performance, including clean diesel, direct injection gasoline, weight reduction, alternative fuel technologies, flexible fuel vehicles, hybrids, hydrogen internal combustion engines, plug-in hybrids, and hydrogen fuel cells.
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