• Feb 14, 2006

Honda's Brackley, UK-based F1 team is evidently in need of a major makeover. Or so one would surmise after news today that Simon Fuller, backer of American Idol and famous himself for making the Spice Girls famous (that took skill) will be responsible for helping Honda's F1 team turn over a new leaf. What's in store for the team? Maybe camo driving suits and members of the pit crew who are voted off? 

All joking aside, Honda F1 spokespeople think that improving the organization's image through entertainment is a good thing as the sport struggles for viewership.



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    • 1 Second Ago
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      • 8 Years Ago
      Improving the image of Hnda's F1 team?
      Nah that doesn't ring true at all.
      American Idol and Spice girls are two fantastic selling products, if somewhat "tacky' products. So what is it Honda wants to achieve with this kind of promotional talent? Do they want to sell more Honda's around the world? I guess so. Do they want a better retirn media wise from the huge moneies thrown at Honda F1 team..I guess so.
      We are likely to see some kind of MTV media drive for Honda F1.... AImed primarilly at the non North American market. Phew that's a relief (a s a resident of the USA).
      • 8 Years Ago
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