GM's SUV gamble: So far, so good
The full-sized SUV trio, all built on GM’s new GMT900 architecture, has been upgraded across the board, but each vehicle is being sold at last year’s price (Escalade) or priced less (Tahoe and Yukon). This is part of GM's strategy to reduce rebates as incentives while offering competitive products. The company admits its SUVs are crucial to its plans for financial recovery.
The next wave of SUVs, which includes the Chevrolet Suburban, Avalanche, GMC Yukon XL and the Cadillac Escalade ESV and EXT, will be arriving in April.
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