Nissan goes after emerging markets
The resurgent Japanese automaker, near bankruptcy as recently as 1999, plans to invest more than $840 million in the project. The low-cost car is a big departure from Nissan's current focus on high-profit vehicles and markets, but will give the automaker access to faster growing markets.
The target price for the new car is $10,000. In the Japanese domestic market, Nissan markets minicars built by Suzuki, like the new Moco (pictured), which debuted last week.
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