Chicago Auto Show: Toyota goes BIG with 2007 Tundra

The new Tundra isn’t so much a shot across the bow of GM, Ford and Dodge as it is a shot at point blank range. It’s bigger in every metric dimension: 10 inches longer, five inches taller and four inches wider. It’s more powerful with its top engine (of three) being a 5.7L i-Force V8 from Toyota’s commercial truck operations. Toyota didn’t reveal how powerful the motor is, but the new Tundra will be capable of towing an amazing 10,000 lbs.
Follow the jump for more commentary, live shots of the unveiling and the official press release and specs.
WARNING: We spared no expense with pics on this one. When we say many, we mean MANY pics after the jump. Not recommended for dial-up.
The new truck will also be available in three cab configurations with three trim levels. Overall there will be 30 different models to choose from within the Tundra lineup, which doubles what the current generation Tundra offers.
Other features include a lockable tailgate that features heavy duty dampers on the hinges so the gate will never come crashing down, extra-large side mirrors, a trailer hitch integrated into the frame, a wide-screen backup camera integrated into the tailgate handle, an optional JBL audio system and Bluetooth phone compatibility.
Toyota was also silent on price, but did say that the Tundra would be on sale in 11 months. Toyota honcho Jim Press hinted, however, that it would likely hit the streets even sooner.
How significant is the new Tundra? We’ll leave it to the true truckers among us to discuss.




























































Toyota Stages World Premiere of All-New Tundra Full-Size Pickup at 2006 Chicago Auto Show
February 9, 2006 – Chicago - Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new next-generation Tundra full-size pickup truck at a press conference today at the 2006 Chicago Auto Show.
The Tundra was first introduced in 1999 as a 2000 model. Since then, it has won numerous awards and has been recognized for its value, quality and reliability. The completely redesigned 2007 Tundra will be bigger, more powerful and will offer new body and engine configurations.
"From bumper-to-bumper, under the hood and from the inside out the new Tundra is a true American truck that will set a new benchmark in the full-size truck segment," said Jim Lentz, TMS group vice president and general manager. "It will be aimed at the ‘True Trucker,' the true opinion leaders among full-size owners. True Truckers are highly credible because they use, punish, and demand the most out of the pickups they buy."
The expanded size and power of the new Tundra will be reflected in its ability to tow over 10,000 pounds. To achieve this towing capacity every major component was designed for maximum strength, durability and reliability over the long haul. This will be accomplished with an all-new 5.7-liter i-Force V8 engine manufactured at Toyota's Alabama engine plant. The V8 will be mated to a new heavy-duty six-speed automatic transmission. In addition to the new powertrain, Tundra will also come equipped with heavy-duty front disc brakes with four-piston calipers and vented rotors increased by nearly one and one-half inches, and standard rear disc brakes. High capacity cooling and electrical systems will help Tundra tow heavy loads through the toughest weather. Finally, Tundra will ride on a new rock-solid chassis platform with 30 percent higher tensile strength steel.
Development of the new Tundra was spearheaded by Toyota's U.S.-based facilities. Product planning began at TMS headquarters in Southern California. All engineering development was directed by the Toyota Technical Center in Ann Arbor, Michigan. Styling, inside and out, was the work of Toyota's Calty Research and Design Centers in Newport Beach, California and Ann Arbor, Michigan. Finally, the new Tundra will be built at Toyota Motor Manufacturing in Princeton, Indiana and Toyota's new truck plant in San Antonio, Texas.
Tundra has been super-sized in every metric of comparison with the vehicle it replaces. Its all-new, full-size platform will feature a significantly expanded wheelbase and an increase of 10 inches in overall length. Tundra will also gain nearly five inches in height and will be four full inches wider than before, placing it among the segment leaders in overall size.
Buyers of the new Tundra will have a choice of three engines. In addition to the new 5.7-liter V8, the capable 4.0-liter V6 and the legendary 4.7-liter i-Force V8, both also built in Alabama, will be available.
The new Tundra will come in three cab configurations. It will retain its three-grade strategy with the Base, SR5 and well-appointed Limited trim levels. In all, Tundra will be offered in more than 30 different models, nearly double the current generation.
Calty designers set out to complement the new Tundra's increased size by creating a design with bold, brave and distinctive character lines that are different from anything on the road today. From the front, the new Tundra features a bold front grille, strong bumper and large headlights with a steely glare, conveying a strong and powerful physical presence. The profile reveals a thicker body and taller doors with character lines and fender flares that add dimension and strength as well as an unwavering stance.
Tundra's powerful and rugged exterior styling characteristics extend to the inside. A "command and control" center provides an unobstructed view of the instrument panel and puts knobs, switches and buttons within close reach of the driver.
All Tundra models will feature a class-leading, roomy passenger cabin providing front passengers with four inches more shoulder room. Two-row models will offer rear passengers nearly three inches more shoulder. Front passengers will receive nearly four more inches of hip room while rear passengers will enjoy six inches of additional hip room. Interior storage capacity is increased with the addition of hidden storage compartments, second-row seats that double as work surfaces (two-row models only), and a larger center console box.
For buyers who use their Tundra as a work truck quick and easy access to the truck bed is essential. The new Tundra will feature a tailgate that can be opened and closed with just two fingers. Robust dampers on the hinges have been added to help cushion the tailgate when opening and also help reduce bouncing when driving with the tailgate down. Other design features with workers in mind include large door handles, inside and out, easy-to-turn HVAC knobs, and adjustable headrests, allowing drivers and passengers to ride to their next work site without having to remove protective gear such as hardhats or gloves.
Designers also had safety in mind with the addition of extra large side mirrors to provide a wide field of view, while reducing wind noise and image vibration, always important when towing precious cargo. Additionally, a trailer hitch will be integrated into the Tundra's frame for better stability when handling heavy loads.
The Tundra will be loaded with standard-equipped comfort and convenience features. An array of options and accessories will also be offered, such as a JBL premium audio system with Bluetooth telephone compatibility, 10-way power-adjustable driver's seat, and a wide-screen backup camera integrated into the tailgate handle for enhanced rear-view safety.
"As much as the new Tundra has changed, there are a few things that remain the same," said Jim Press TMS president and COO. "Tundra will again offer the most comfortable, quiet and refined ride in the full-size truck segment. Its build quality, reliability, and durability will, again, be second to none."
The all-new Tundra will arrive in dealer showrooms in early 2007.
2007 TUNDRA PRELIMINARY SPECIFICATIONS
DIMENSIONS (inches)
Overall length: 228.7
Overall width: 79.9
Overall height: 76.4
Wheelbase: 145.7
TRUCK BED DIMENSIONS (inches)
Bed length 78.7
Bed width
(at wheel wells) 65.0
Bed width
(between wheel wells): 50.0
Bed width
(wall-to-wall): 65.0
Bed depth: 22.3







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Reader Comments (Page 1 of 22)
Jason E. Rist 11:34AM (2/09/2006)
It's nice. There are some little touches that catch my eye wrong. It still gives off this vibe of being a little silly. I like it much better than the last Tundra. They still need to work on making that truck bed meatier.
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Jeff Crew 11:34AM (2/09/2006)
Very cool interior. This truck changes the consumer landscape. I feel bad for our brothers in Detroit. Japan just dropped the bomb on us with this one. I hope it does not sell well, but I can't see Toyota willnot succeed with this product.
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Kowell 11:35AM (2/09/2006)
This thing is HUGE!
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Lenny 11:36AM (2/09/2006)
If only you could have take MORE PICTURES! Sheesh
Toyota is sooooo late to this party. They have such a free pass with the media, though, all they'll get is kudos. I'm betting they'll lead the league again in recalls again this year and just keep making more money anyway. All this while everybody in the media nitpicks Ford, GM, Nissan and Mitsubishi to death.
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MattS 11:36AM (2/09/2006)
You guys are the best!
thanks!
m
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Clyde 11:37AM (2/09/2006)
For the first time in years (ask my wife), I am speechless.
All I can say is "WOW!"
Congratulations, Toyota. You definitely have yet another winner in your stable of thoroughbreds.
Keep MOVING FORWARD.
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Jeff Crew 11:37AM (2/09/2006)
Oops. What I was trying to say is that I cannot see how Toyota will not succeed with this new truck.
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Fred D. 11:39AM (2/09/2006)
Looks like any previous objections to the Tundra have been wiped out. Look out Ram/F150/Silverado
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B 11:42AM (2/09/2006)
Another gaz guzzling monstrosity from an Ameriacan company. Oh wait, it's a Toyota. Nevermind, I love it.
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Nick 11:45AM (2/09/2006)
As a former Ford employee, I cannot help but feel sorry for those folks in Dearborn. This is an awfully high bar.... I guess that's what happens when you are profitable and prioritize product development.
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Big Joe 11:46AM (2/09/2006)
Sorry, Ford, but it's time for my F-150
to go bye-bye.
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Leo 11:48AM (2/09/2006)
Looks like a Titan. But people will like it more just because it's a Toyota -- even though it's 3 years late to the party.
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RossL 11:50AM (2/09/2006)
That "KERPOW!" you just heard was the sound of Toyota hitting the target.
And that "fizzzzzzzzz" you'll soon be hearing will be the sound of the air being let out of Big Three profit margins on big trucks. They're gonna have to put more money on the hood to keep movin' the metal.
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PR 11:51AM (2/09/2006)
looks like a copy of a Dodge truck with a feminine interior. will sell well to those urban cowboys who polish the inside of the truck bed.
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Noah 11:51AM (2/09/2006)
I think it will do very well. First of all it's a Toyota, second of all it looks like a truck for adults. I'm sorry to say but the Doge Rams look like toys, sure their kinda cool but "meh". I wouldn't buy a truck for it's toy like aspects. I want a responsible adult truck with good resale value made by a brand I can trust, and that's Toyota. It looks good, it might look even a little "last generation" and that can be a good thing, because not everyone likes their sheet metal creased. I also like the dampened tail gate idea, Why has this been so hard to find in most trucks? Sure you can do it yourself for cheap, but I don't want to!
That said, the breaks are too small and the wheels don't fit the look of the truck. I also hope they offer it with a 6 bolt axel and steel wheels.
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Dan 11:53AM (2/09/2006)
I like it. I'm just surprised they didn't go with a composite bed. Even their Taco has it now.
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MattS 11:53AM (2/09/2006)
The all-new Tundra will arrive in dealer showrooms in early 2007.
a little pre-mature on the release i think...
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WDP 11:57AM (2/09/2006)
I like it except for that cheap looking silver plastic on the dash. Chrysler would be roasted on this blog for using that.
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CRW2006 12:00PM (2/09/2006)
Hey look! Tacoma and Titan were involved in an unfortunate nuclear accident. Everything from Toyota these days looks like it came from a cartoon. Real men will stick to their Rams, Silverados, and F150s. All hail the new "Girly-Man Mobile!"
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John 12:00PM (2/09/2006)
The center stack is huge and hideous. Looks like a grown-up Tacoma. It will not sell.
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