The devastating one-two punch of Hurricanes Katrina and Rita forced Rolls Royce to lose valuable selling days last year in Florida, its second largest market in the U.S. While the brand whose customer base is frequently highlighted on Cribs sold 32 more units of its Phantom flagship sedan last year than in 2004, that number could have been much larger if it hadn’t been for the exceptionally harsh hurricane season.

Peter Miles, CEO of Rolls Royce, says the company will make up the missed sales in the first quarter of 2006, but considering the Phantom goes for at least $320,000/per you can bet those missed selling days hit the company’s bottom line like a bad day on Wall Street for one of its customers.


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