With all the play General Motors gave Cadillac during the Super Bowl, one would think that GM has money to burn. Not so much, says an Automotive News source. As a result, the automaker is cutting its ad budget by $200 million to about $1.3 billion and concentrating on vehicle launches, leaving brands like Pontiac and Buick hanging. AN also quotes GM's Mark LaNeve as saying that vehicle lines with the biggest potential profits will get more play, meaning that GM's big trucks will get more dollars than, say, the Pontiac Solstice.

From Our Partners

You May Like
Links by Zergnet


There are no questions about this topic.
Be the first to ask!
Share This Photo X