• Feb 1, 2006
Speaking of automakers suing each other over the alphabet, Nissan, which sued Audi over the use of the letter "Q," now finds itself in the hotseat. BMW is seeking $260.7 million in damages over Nissan's use of the letter "M" in a recent Canadian advertising campaign with the tagline, "The M is coming." The campaign was promoting the impending launch of the Infiniti M35 and M45.
While the Canadian court wouldn't grant an injunction against Nissan continuing to run the ad, the judge did acknowledge the importance of the letter "M" to BMW and promised to hear the case as soon as possible.


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  • 36 Comments
      • 9 Years Ago
      Kevin: True dat. The difference bwteen the idiotic examples given above and the reality is that Nissan markets products in the exact same market segments. No, McDonalds is not next!!. Nissan in this case is taking advantage of nomenclature charcteristic of other prior existing products in the segment to draw attention and CREDIBILITY to their imitations. 'M' is an extremely evocative letter in the luxury-sports sedan RWD segment. It not the use, but HOW it is used. For a example, that is why Rolex has never sued Rolaids. 'GT' on the other hand is widely used within a segment because it is generally the name of the segment.
      • 9 Years Ago
      Companies don't sue to sue. It's expensive and makes them look like whiney, underdogs. BMW has a case here or they would not be legititous. Besides, the Asians have copied style, engineering and names for years, and built highly precise, reliable uninspired cars on other peoples' ideas. They are not creative as a culture, it is rude to be different, stand out and take risks. They are precise, disciplined and conservative, and great engineers. BMW will win in an out of court settlement. The Japanese will win by gaining more market share. Good for BMW to stand up for their product and originality. The Asians know no limit to stealing ideas, it is their goal, and they'll survive the humiliation of this and can certainly afford to pay off BMW.
      • 9 Years Ago
      Nissan dropped the lawsuit against Audi - if Nissan had won against Audi, that will directly support BMW's case against Nissan. What goes around comes around.
      • 9 Years Ago
      This reminds me of the old Toyota Tercel Mtype...

      http://www.streetbeatcustoms.com/tote2dr98bok1.html

      I
      think wingswest made it, but I saw more then a few tercels at dealerships with this kit, including the Mtype badge which looked a more then a little like the M badge at a distance. Of course the colors where different but looked similar.
      • 9 Years Ago
      What's the difference between a porcupine and a BMW? A porcupine's pricks are on the outside.

      Infiniti makes the luxury cars for cool people not reeking of yuppie. www.infiniti.com
      • 9 Years Ago
      I think Tiffany has the blue color of the box their jewelry comes in trademarked.
      • 9 Years Ago
      I want the rights to the letter "X". Then I can sue just about everybody including Microsoft's X-box, BMW's X5 & X3, all Acura vehicles, Nissan's Xterra, ESPN's X-games, Lincoln's new MKX, Jaguar's X-type, every maker of xylophones and best of all where the real money is, every PORN site operator and distributor!
        • 7 Years Ago
        then bmw might sue u for the "x" 5 lol
      • 9 Years Ago
      This is when Nissan replies: "Hey, let's talk about that Z-series you make." and BMW gets all quiet and defensive.
      • 9 Years Ago
      When did BMW patent the letter M ?
      • 9 Years Ago
      Are they going to sue Sesame Street, too?
      • 9 Years Ago
      Next somebody will trademark a color or a shape. Has UPS tried to claim "brown" yet?
      • 9 Years Ago
      Ya! was up with that comertial?,I thought.I saw it a while ago Up here and thought it was infringing a little on the Munich Group.
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