Pontiac recently made headlines (well, at least a few) by imploring car shoppers to "Google Pontiac" in television ads and automaker Mazda has apparently taken notice. So much so, in fact, it has set about purchasing competitors' terms like "Pontiac" as part of its AdWords initiative.

By doing so, Mazda is neatly (if clandestinely) maximizing its advertising dollars by buying search-engine keywords that take advantage of what other firms have already done the heavy financial lifting on. In this case, Mazda is leveraging the power of Pontiac's television and print "Google' campaign against itself without paying for it. Apparently, this cannibalizing practice isn't only savvy and hard to track, it's also completely legal.

[Source: Traffick.com]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X