Companies are resorting to amazing gimmicks to attract attention to their products.
Following in the vein of the free Ferrari with purchase of a $654,000 home, real estate company DAMAC Properties is offering a free Jaguar X-Type to buyers who sign for a studio or one-bedroom apartment in one of its luxury developments. Purchase a two- or three-bedroom unit and get a Jaguar S-Type. Purchasers of a duplex or penthouse can look forward to an XJ waiting in the garage.

But for buyers who buy an entire floor? Ten X-Types.

The offer runs this year during the 11th Annual Dubai Shopping Festival (January 4th though February 4th). Yes; that’s the Emirate of Dubai, UAE, in the Middle East. But what a great ride for that summer home, eh?

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