Cadillac looks to the Super Bowl to kick off 2006
GM's luxury brand had a strong year in 2005,
and general manager Jim Taylor is looking at the upcoming Super Bowl promotion of the new 2007 Escalade to kick off
another good year in 2006.The new promotion, dubbed "Chrome Couture," uses the fashion world to build on the high-bling Escalade's association with "glitz, paparazzi and pop culture." According to Taylor, the promotion "...played up the glamour, but with Cadillac attitude and edge" Oh yeah, and lots of chrome.
Lest you doubt Cadillac's commitment to chrome, here are a few excerpts from the '07 Escalade's website: "layers of generous chrome," "touches of chrome," "chrome-layered side fender vents," "trimmed with chrome for an elegant appearance," "mixes chrome with color," and "wreath, crest and chrome - unmistakably Escalade."
Reader Comments (Page 1 of 1)
Lee Gibson 4:27PM (1/27/2006)
OK, I'm only going to say this once.
There is nothing...NOTHING...elegant about the Escalade.
Not anything.
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Scott 4:29PM (1/27/2006)
Doesn't Cadillac realize that once you TRY to appeal to the "bling" audience you are no longer cool? The Escalade's have been considered cool not because Cadillac mentioned it, but because certain circles and cultures decided it. As soon as Cadillac marketing starts advertising it's "bling factor" they're going to shoot themselves in the foot.
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bernie 4:32PM (1/27/2006)
GM plans to use the 60,000-strong drill team "Up with Unemployment" to march in the shape of an Aztek and waive large pink slips in unison.
Then they plan to drop $25 million on ads they could have better used to do market research and product development. Way to go, GM!
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john 4:36PM (1/27/2006)
Elegance? Jaguar maybe, Cadillac nope.
Bling does not equal elegance, why is this hard to understand?
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Hammer 4:45PM (1/27/2006)
GM IS BEING SABOTAGED!
They can't be that stupid. CEO RICK WAGONER might as well be called HOMER SIMPSON. Can somebody do something about this guy. It's like having a 3-year-old design cars. The once great, American auto industry is doomed!
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David 5:10PM (1/27/2006)
I sure hate the SUV craze, but Cadillac should be complimented for, at very least, staying true to the design trend they started. But, how about a small BLS (yes I know we don't get it state-side) type wagonette/SUVette. There are a lot of folks that would like a Caddy without silly proportions.
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WillDaThrill 6:35PM (1/27/2006)
Scott
Cause Lord knows that only the "bling culture" watches the Super Bowl. Advertising to those blingers just brings down the neigh.....I mean the vehicles value. Anyone who makes advertisements with blingers in it can count you out on buying their products. Damn blingers....they ruin everything.
Gee, I wonder who caters to the blinger culture. Must not just be those certain circles that like 20" rims or mutiple video screens in their vehicle.
Maybe my black ass can make a killing on selling white sheets. Probably wouldn't make much though because certain circles or cultures might be drawn to it.
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storm 8:20PM (1/27/2006)
I like the looks of the new Escalade, especially the interior, and I've never owned a domestic. While GM's finances worsen, their product is rapidly improving.
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CoreyTheGent 8:30PM (1/27/2006)
"Doesn't Cadillac realize that once you TRY to appeal to the `bling` audience you are no longer cool?"
Why beat around the bush with "bling audience," just say darkies and jigs like everybody wants to.
I don't understand the harm in appealing to your customer base. I certainly don't see anybody remarking how Toyota will no longer be cool with Hispanics once their new "Hybrid vs. Hybrid" commercial launches at the Superbowl. The Escalade's buzz was built by rappers and African-Americans in general but you can bet there are plenty of fat South Philly Italians and old suburban white men who will come to love this new Escalade like they did the previous.
The whole "Bling" idea is a marketing scheme. A pessimist may see it as a bad one but an optimist recognizes that the new Escalade's base must be built on the same people's shoulders who embraced the old; why not go right at their hearts? What the hell is Cadillac supposed to do, have promos of the Escalade driving through a waterfall with Bjork in the background? Anybody who likes Bjork ain't looking to buy a damn Escalade.
Eventually it'll wane and we'll go back to the rock 'n' roll Caddy theme of current but tackling the base is the most important thing right now. That's why many don't get Apple's Intel commercial, they think "Why would you want to alienate PC users when you need to convert them?" Conversion is for later, all the current Mac fans who love their computer and cheer whenever they see this promo is for now.
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Finished.Law.School 3:41AM (1/28/2006)
All that chrome equals a TACKY and UGLY car.
But this is GM we are talking about so that is no surprise...
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Mike 9:06AM (1/28/2006)
Hammer and Finished Law School you guys are a broken record. We all know you hate the UAW, Ford and GM. Find something else to post on or find something else to do you add zero with your posts.
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Thanks-A-Mill 12:14PM (1/28/2006)
Just what people need, a 8 seat SUV for suburban turkey neck moms with only 3 kids, whos average size is 5ft 4, so they can damn near run over old people with in a Target parking lot, while the kids watch The Incredibles & shes sucking down a Double Grande cup of Starbucks Coffee, eating large McDonalds fries all while shes on the earpiece to her cell phone, explaining to her husband why she cant make dinner. Thats Incredible.
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iQuack 4:35PM (1/28/2006)
The "SLADE" looks too much like a GMC or Chevy except for the front end.
The SRX is a good vehicle and among the best looking SUVs IMO.
How many people really need something the size of the SLADE? Watch for discounts to match the size of these monsters.
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Hammer 9:38PM (1/28/2006)
MIKE
I am pro-American. Howerver, CoreyTheGent is on the right track. Only a fool would come out and promote the fact that you've used a ton of chrome! GM needs to be more professional and classy. Let the vehicle sell itself. They do it with Hummer...do it with the new Escalade!
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