• Jan 26, 2006
Well, this should liven up the paddock on race weekends!

Playboy Enterprises announced today that it will sponsor no fewer than six cars in the Grand American Rolex Sports Car Series and the Grand-Am Cup Series, beginning with the 2006 Rolex 24 at Daytona this weekend.

The company, and its associate sponsors, will sponsor three Daytona Prototypes and three Grand-Am Cup cars.

In announcing the sponsorship deal, Playboy VP Marketing Lisa Natale commented, "Both Playboy fans and racing fans are enthusiastic and passionate, so we view this partnership as a perfect branding opportunity for us." And yes, Playboy Playmates will be part of Team Playboy's event hospitality arrangements.

This is the first time the 50-year-old media company has participated in professional motorsports at this level, according to Playboy Racing boss Tommy Constantine.


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  • 24 Comments
      • 9 Years Ago
      I think pretty women and cars are OK but I would like to see the Chippendales or some erotic male weightlifters next to these muscle cars, suprise america we women like to watch racing also.
      RODGER
      • 9 Years Ago
      boy ! can wait until hustler gets in the action !!!!!!!....THE BEAVE
      Soshi
      • 9 Years Ago
      Good one, Tom....but really, I'm so not comfortable with this.
      • 9 Years Ago
      Perhaps Playboy could produce a special edition containing images of gorgeous women appearing with sports and exotic cars. Possibly with specifications on both the ladies and the autos.
      • 9 Years Ago
      Looking forward to PB sponsorship of the "D" Cup and the year end "Double D" Cup! Opening up motor sports to the porn world is the obvious next evolution in these United States. P.T. Barnum would be proud.
      • 9 Years Ago
      At least the cars will come equipped with airbags.
      Jim Polston
      • 9 Years Ago
      Racing and hot rodding have been around much longer than Playboy has. They don't need the models to survive. If Playboy wants to sponsor a team, great, but myself and a lot of others are interested in the cars and their construction and engines much more than good looking women! We have a lot of those in Washington state already!
      Charlotte Lynch
      • 9 Years Ago
      What a throwback to 1955...babes and cars. But there must be an audience for it; the Nascar crowd needs some serious enlightening.
      Tom Talboys
      • 9 Years Ago
      REALLY wondering what the pit crew will look like? Playmates in fireproof coveralls, or guys in Bunny outfits?
      • 9 Years Ago
      A post-script to the 'Playboy's Exotic Cars & Women' idea above:

      The special Playboy issue of Beautiful women and Sports & Exotic Cars could also have an article on the Cars and Playmates of the Grand American Rolex Sports Car Series as well as the Grand-Am Cup Series.

      Also, as far as other cars in the issue, I think that the Ford GT and Mustang should head the list. Not to mention the Corvette Z 06, Viper, and Saleen S7. The Ferrari F430 Spyder, Aston Martin V8 Vantage, Lotus Elise, and Bugatti Veyron would also be 'must haves' in this issue. With the specifications on these cars included, of course.

      Playboy also might want to include the just-released Alfa Romeo Brera, as well as the upcoming Lotus Europa S, even though neither might ever see American shores.
      • 9 Years Ago
      I think pretty women and cars are OK but I would like to see the Chippendales or some erotic male weightlifters next to these muscle cars, suprise america we women like to watch racing also.
      kris
      • 9 Years Ago
      racing has a problem with cigarettes as a sponsor but alcohol and now vulgarity are ok ...go figure
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