Farago lobbies for Freedom From Choice
Farago suggests automakers go against the grain and--gasp!--lessen consumer choice of features. This includes designing said features with fewer settings (i.e., heated seats are just On/Off). The consumer will then enjoy driving their car, not be frustrated trying to remember which submenu contains the volume control for the ninth audio speaker in the third row of seating of the "Don’t-Call-It-A-Van" grand tourer/people mover.
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