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The Kia Optima and Sedona are finally receiving a desperately-needed refresh, and the company plans to relaunch the two vehicles with some creative fanfare. Commercials touting features rather than the products themselves will be a key element. In one spot, a kid is saved from crashing into gym equipment by a perfectly timed airbag. In another, a woman saddled by grocery bags easily enters her house after her front door opens for her automatically. Another commercial features a man who can adjust the park bench suited to his tastes perfectly.

More aspects of the vehicles' marketing plans are yet to be announced, but vehicles need all the creative advertising they can get these days to differentiate themselves from the competitive pack, and it sounds like Kia's will at least have us laughing.

 



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    • 1 Second Ago
  • 6 Comments
      • 9 Years Ago
      The optima is nothing but a Benz knockoff.
      • 9 Years Ago
      But it's still a Kia...
      • 9 Years Ago
      I dont like KIA, I think that they are cheap and bad cars that have a bad reputation and did KIA even put any effort into the new sedona? It looks a mess and the optima looks cheap and plain compared to the altima and accord.
      • 9 Years Ago
      But it's not a Chinese knock-off.
      • 9 Years Ago
      Most likely, the Optima will be a lot cheaper than the Altima or Accord - you get what you pay for. But then, Kia seems to have improved over the years. And the advertising campaign sounds funny - which is always good.
      • 9 Years Ago
      i agree with wendy, the music is great, i love it, anyone know who plays this?