Kia relaunching Optima and Sedona with new ads
The Kia Optima and Sedona
are finally receiving a desperately-needed refresh, and the company plans to relaunch the two vehicles with some
creative fanfare. Commercials touting features rather than the products themselves will be a key element. In one spot,
a kid is saved from crashing into gym equipment by a perfectly timed airbag. In another, a woman saddled by grocery
bags easily enters her house after her front door opens for her automatically. Another commercial features a man who
can adjust the park bench suited to his tastes perfectly.
More aspects of the vehicles' marketing plans are yet to be announced, but vehicles need all the creative advertising they can get these days to differentiate themselves from the competitive pack, and it sounds like Kia's will at least have us laughing.
Reader Comments (Page 1 of 1)
wendy 10:10PM (2/26/2006)
I love the music for this commercial. Any idea how to find out who plays it and what it's called?
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chris 7:54PM (3/11/2006)
i agree with wendy, the music is great, i love it, anyone know who plays this?
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hjones 11:16AM (1/25/2006)
The optima is nothing but a Benz knockoff.
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XJ 12:17PM (1/25/2006)
I agree, but I also think it's an Explorer knockoff. I mean, just look at how many wheels it has.
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Finished.Law.School 5:26PM (1/25/2006)
But it's still a Kia...
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Katz 7:14PM (1/25/2006)
But it's not a Chinese knock-off.
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John 9:13PM (1/25/2006)
I dont like KIA, I think that they are cheap and bad cars that have a bad reputation and did KIA even put any effort into the new sedona? It looks a mess and the optima looks cheap and plain compared to the altima and accord.
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Car-la 10:52AM (1/26/2006)
Most likely, the Optima will be a lot cheaper than the Altima or Accord - you get what you pay for. But then, Kia seems to have improved over the years. And the advertising campaign sounds funny - which is always good.
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