So what do environmental groups and advocates think of all the “We are Green” ads being marketed by such companies as Toyota, Ford, General Electric, and BP?
Not much.

According to this report in the International Herald Tribune, they’re not deceived.

“There are some questionable representations,” said Richard Blumenthal, attorney general of Connecticut, referring to Ford’s advertising. “They’re definitely exploiting the fashion of environmentally friendly vehicles.” Blumenthal will consider legal action on the automaker and other companies for possible deceptive practices if they fail to meet their advertised statements.

Even Toyota, the automaker usually considered on the forefront in environment-consciousness, fell flat under ecologists’ scrutiny. The average fuel efficiency of the world’s second largest automaker dropped since 1985 because of the increased number of trucks and SUVs it sells.

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