The renowned audiophiles at Bang & Olufson developed a 14-speaker, 1,000-watt sound system for Audi called the Advanced Sound System, or A.S.S. (too funny), which can be ordered with an A8 or S8.
A newer version of A.S.S. debuted on Audi’s Roadjet Concept at the Detroit auto show that features Acoustic Lens Technology. Developed to better disperse high frequencies in the car, these ACT speakers automatically rise out of the dashboard of the car to deliver the same high fidelity audio experience to any occupant of the car.
An A.S.S. system will set you back about $7,000. That’s a drop in the bucket compared to the $118,910 you might spend on an A8 L W12 quattro, so what the hell? You only live once.
[Source: Audi and Fourtitude]