PETA W.O.W.'d by Honda's canine-coddling concept car
PETA (People for the Ethical Treatment of Animals) has just given 'two paws up' to Honda Motor Company and its dog-friendly W.O.W. wagon, bestowing it with one of the group's coveted Proggy Awards. The 'progress' awards are handed out to individuals and companies "...whose work promotes respect and compassion for animals."
Despite XM shock jocks Opie & Anthony's contention to the contrary, W.O.W. isn't short for 'Whip 'Em Out Weimaraners'-- it stands for 'Wonderful Open Hearted Wagon' ("awww!"). The strenuously-anagrammed concept features a glove compartment that doubles as a doggie crate, seats that convert into kennels, a low floor for easy four-legged access, and wooden floors that "recreate a terrace environment to enhance the dog's comfort" (apparently PETA's never witnessed the comedic gold that is a discombobulated poodle on wet Pergo).
The particular Proggy garnered by Honda's 2005 Tokyo Auto Show muttmobile is for 'Thinking Outside the Box.'
Other award categories include: 'Animal-Friendly Firehouse of the Year,' 'Best New Faux Meat
Product,' and the 'Strongest Backbone' award, given to... wait for it... uber-conservative politician Pat
Buchanan.
For a complete list of winners, see PETA's plaudits here.








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Reader Comments (Page 1 of 1)
Matt Keegan 7:44AM (2/24/2006)
I thought PETA stood for "People Eating Tasty Animals." Correct me if I am wrong.
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Chris Meisenzahl 8:28AM (1/13/2006)
I love that!!! LMAO! And cute pup too. ;-)
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Johnny B 9:31AM (1/13/2006)
This has got to be one of the most ridiculous things I have ever seen!
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Joe 9:53AM (1/13/2006)
What happens in the case of a severe accident? Next question why did it take so long for PeTA to find this concept its easily over a year old, don't they use the interweb?
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wondermnd 10:01AM (1/13/2006)
This is really retarded. Just wait till the first accident caused by Fido hoping on to the lap of the driver. If there are restrictions on talking on cellphone while driving, you shouldn't be allowed to pet a dog either...
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s 10:27AM (1/13/2006)
Johnny & wondermind don't understand Japanese culture at all.
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Keithius 10:47AM (1/13/2006)
With more and more "specialization" going on in cars these days (targeted markets/niche markets, that kind of thing), I don't see why such a vehicle would be unreasonable. I can see the appeal for some people (though maybe not for me), and who knows? Maybe it'd be a financial success for Honda. And if it is, why shouldn't they do it? (The possibility of lawsuits over accidents caused by drivers distracted by dogs/cats jumping on their lap/face aside, of course - which frankly already happens.)
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Chris 11:32AM (1/13/2006)
Well if PETA is happy then it must be good! Please those nut jobs at PETA, the same group that will assault people for eating any animal or its byproduct endorses a stupid concept that caters to a dog. Dogs are cool but they also eat their own crap, maybe PETA should too!
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Mike 3:27PM (1/13/2006)
It's a concept not a "real" car, but not as stupid as others might have thought. If you look closely at the picture there is zippered screen to keep the dog in the carrier. The whole carrier actually looks like a "soft" one that disappears when you close the glovebox. Good for keeping dog hair all in one place too.
Compared to a dog loose, or a dog in the back with lots of room to fly around this would seem to be safer for the pooch. (and most people do let their dogs/cats run loose in the car) Having it where you can see the dog rather than looking in the backseat to check up on them would seem to be safer for everyone. The flexible air hose is a good idea also.
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Billy Barnes 3:58PM (1/14/2006)
Doesn't PETA euthanize animals instead of support adoptions??? Just a question on the validity of the above endorsement.
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