
Here we have the first official photos of Ford’s new CUV, the Edge. The market for CUVs is growing faster than the SUV market did back in the Nineties, and Ford is positioning the Edge to grab a major piece of the sales pie. Equipped both with Ford’s brand new 250-hp, 3.5L V6 and six-speed automatic, the Edge stands a decent chance in the marketplace. Unique features include a panoramic Vista-Roof that incorporates a large 27.3- by 29.4-inch front moon roof that can tilt and slide open, as well as a 15.75- by 31.3-inch fixed rear glass panel. Featuring MacPherson struts up front, a four-link independent rear suspension and AWD, we expect the Edge to handle tighter than your neighbor’s SUV. The best quote about the Edge’s character comes from Peter Horbury, executive director, North America Design for Ford, who says, “Edge is not an off-road adventure vehicle, and it doesn’t look like one.”
More official pics and full press release after the jump…





DETROIT, Jan. 8, 2006 – Bold, American design distinguishes the 2007 Ford Edge in the red-hot crossover utility vehicle (CUV) market – along with a dynamic driving character and innovative features designed to make it the “crossover of the year.”
Equipped with an all-new 250-horsepower V-6 engine and 6-speed automatic transmission, Edge will deliver performance, quietness and fuel efficiency. Ford Edge is expected to achieve fuel economy in the mid twenties in highway driving.
“Edge underscores the bold, American design direction for all Ford vehicles going forward,” says Mark Fields, president, The Americas, Ford Motor Company. “Edge also is packed with Ford innovation – from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year.”
CUVs are Hot
The CUV is the fastest-growing vehicle segment in the United States, outpacing even the remarkable growth SUVs achieved in the 1990s. CUVs surpassed 2 million U.S. sales in 2005 and are on pace in 2006 to exceed traditional SUV sales for the first time.
Two distinct consumer trends have helped fuel the explosive growth of the CUV segment: car buyers seeking more spacious and flexible interiors along with the security of all-wheel drive, and traditional SUV buyers seeking more maneuverable and fuel-efficient vehicles that still make an active lifestyle possible.
Most crossovers have been designed to closely resemble traditional SUVs. Edge heads to a new, unexplored part of the CUV market with a bold, modern, uniquely American design.
Modern Design with a Dramatic Edge
“Edge is not an off-road adventure vehicle, and it doesn’t look like one,” says Peter Horbury, executive director, North America Design. “The inspiration for the Edge is contemporary design and an adventurous state of mind.”
Edge’s visual promise of dynamic prowess begins with its bold front end. Its distinctive three-bar chromed grille builds on the great look of the Ford Fusion. An aggressively raked windshield and fast-sloping back window with high-mounted rear spoiler accentuate the feeling of motion. Quad-beam headlamps and a "powerdome" hood accentuate the purposeful front-end look.
Each wheel is planted at an extreme corner, giving Edge a powerful, yet graceful stance. The raised beltline emphasizes strong, sculpted shoulders formed around sharp wheel arches. Matte black lower front and rear fascias and side rocker panels emphasize Edge’s sporty character.
Edge’s modern design flows into the interior, evident in the instrument panel and distinctive center stack. The center stack design incorporates two 9- by 2-inch vertical vents that bracket the audio and climate-control switches. All-leather seating surfaces feature contrasting stitching inspired by the fashion industry and a hit with Fusion customers.
“Edge has an expressive look that evokes a connection with the customer’s lifestyle,” Horbury says. “It was important that we design Edge to have maximum flexibility in the amount of gear it can accommodate while still offering customers a contemporary vehicle they can take out on the town.”
Adaptable, Flexible Design
Edge is designed to fit the customer’s need for style as well as cargo space and adaptability. For example, the large center console uses a removable divider and tray to organize the space both vertically and horizontally for everything from laptop computers and handbags to coins and MP3 players.
An optional concealed plug means that the Edge has four power points, three within the driver’s reach, along with a segment-first MP3 audio jack. Small slots molded into the side of the console keep phone and MP3 cords neat and organized. The console lid has a ticket clip, two pen holders and a tissue holder.
Edge also is big on details. A 20-ounce-cup holder is included in each front-door map pocket, along with juice box holders in the rear door pockets, two super-size-cup holders in the center console and two in the rear armrest.
Edge comfortably seats five, offering available six-way power, heated, adjustable front seats and best-in-class adult headroom and legroom for the second row. An easy-to-use available folding front-passenger seat creates an extended load floor.
The 60/40 reclining split second row folds to provide a level load floor for carrying equipment in the large cargo area. Edge can transport items as long as 8 feet inside with the front passenger seat folded down. Each rear seat can be folded manually using an industry-first single-hand release or automatically with an available EasyFold™ electro-mechanical remote release accessible from the rear cargo area.
Edge options include Ford’s next-generation DVD-based navigation system and factory-installed Sirius satellite radio. Rear-seat passengers can enjoy the available DVD entertainment system with a drop-down 8-inch screen and two pairs of wireless headphones.
Class-Exclusive Panoramic Vista Roof
Edge’s available panoramic Vista Roof opens up a whole world of possibilities. The large glass moon roof provides a grand view of the sky above and can open for a sense of freedom that accentuates Edge’s sporting nature.
The roof features a large 27.3- by 29.4-inch forward panel that offers tilt and slide opening, and a 15.75- by 31.3-inch fixed rear glass panel. A one-touch-open switch provides open-air touring. Close the forward roof, and the enormous skylights allow natural light to flood the cabin, while protecting the cabin from the elements. When preferred, the twin power-operated cloth shades can be closed simultaneously to block glare.
“When you sit in this vehicle and look up and see the sky all around you, you just want to take it out for a drive and chase the horizon,” says Horbury.
Engaging Driving Dynamics Set Edge Apart
Edge embodies a unique sense of adventure. “We’ve instilled Edge with balanced, agile and fun-to-drive dynamics,” says Derrick Kuzak, group vice president, Product Development. “Getting to wherever you’re going can be part of the fun of the adventure.”
Edge’s modern car-based foundation facilitates its excellent driving character. The front suspension features MacPherson struts and an isolated subframe, firmly attached in six locations. To further smooth out the ride, hydro-bushings are used.
The four-link independent rear suspension uses stamped steel control blades for precise suspension tuning. The rear shocks are mounted as far outboard as possible in the vehicle and behind the wheel center to improve ride and handling. Edge comes standard with four-wheel-disc anti-lock brakes.
“We tuned Edge to be very responsive, offering drivers a confident ride without compromising the fun-to-drive quotient,” says Elaine Bannon, Edge chief vehicle engineer.
Edge’s all-new 3.5-liter V-6 features a strong, lightweight, die-cast aluminum block and lightweight 4-valve-per-cylinder heads for smooth operation at high rpm. A 10.3:1 compression ratio and close-coupled catalysts will help it meet stringent ultra-low emission vehicle (ULEV) II regulations.
The all-new 6-speed automatic transmission uses a wide 6.04:1 gear ratio to deliver good fuel economy and performance. Short first and second gears provide impressive launch and acceleration, while the tall overdrive gears deliver 7 percent better fuel economy than a 4-speed automatic.
Edge’s available intelligent all-wheel-drive (AWD) system was tuned with an emphasis on performance while offering confident all-weather driving. By constantly monitoring and predicting traction, the system delivers torque to all four wheels, even before the wheels begin to slip. An active on-demand coupler can deliver the precise amount of torque to the rear wheels. Paired with available AdvanceTrac® traction control, intelligent AWD can transfer torque front-to-rear and side-to-side.
Safety Begins with Accidents Avoided
Edge customers will find peace of mind in Ford’s comprehensive approach to safety, including available active safety technology and comprehensive passive safety features.
“Edge’s confident handling helps drivers avoid accidents, especially when paired with the industry-exclusive AdvanceTrac® with Roll Stability Control (RSC®),” says Stephen Kozak, Ford Safety chief engineer. “Should an accident occur, Edge features a comprehensive package of passive safety features to help provide enhanced safety performance.”
Edge is available with Ford’s AdvanceTrac® with RSC®, the industry’s only electronic stability control system that uses two gyroscopic sensors to monitor both yaw and roll motions. Monitoring both motions allows for yaw-control enhancements, providing class-leading side-slip and roll stability control.
Edge comes standard with dual-stage driver and front-passenger air bags, an energy-absorbing steering wheel and knee bolster for the driver and an energy-absorbing glove box for the passenger. The driver seat uses a seat position sensor while the passenger seat uses an occupant classification sensor – both are equipped with load-limiting safety belts and pretensioners.
Edge offers several layers of side-impact protection, including solid unibody construction with cross-member ladder frame, a reinforced greenhouse, energy-absorbing side door trim, available seat-mounted side air bags and Ford’s Safety Canopy system with rollover detection and extended-duration side curtain air bags.
Impressive Interior Quietness
Edge’s well-rounded, modern performance extends to impressive refinement, enhancing the driving experience.
Engineers spent hundreds of hours fine-tuning Edge’s interior ambiance. For example, the side mirrors were specifically designed to reduce wind noise. Even the radio antenna was scrutinized. Engineers took clay modelers into the wind tunnel to fine-tune the mirror design.
By modifying the pitch and height of the spiral by tenths of a millimeter, wind noise was reduced by as much as two decibels.
Ford Aims for CUV Leadership
With its unique combination of styling, capability and driving dynamics, Edge is the perfect complement to Ford Motor Company’s expanding CUV lineup. Ford outpaced the competition in CUV growth in 2005 and looks to further energize the CUV market in 2006 with the new Edge and two other crossovers – the Lincoln MKX and Mazda CX-7.
Ford Edge goes on sale in the fourth quarter of 2006. It will be manufactured at Ford’s Oakville Assembly Complex in Ontario, Canada.










Reader Comments (Page 1 of 2)
Amar @ Jan 8th 2006 12:54AM
Ford on the Edge
Ford like all American car companies is struggling for its survival and talks of federal bailout are in the air. Just last week Standard and Poor's cut Ford's credit rating by additional two notches deeper into the junk status. Ford is desperately trying to reverse this free fall towards bankruptcy by introducing a new wave of vehicles aimed at recapturing some of its lost sales. They include:
MKX, a replacement for the Lincoln Aviator sport utility, an eye-catching concept car, the Ford Reflex and a crossover vehicle called The Edge
The Edge of course is also the name of U2's dreamy guitarist (born as David Evans).
Many theories exist concerning how Edge came to get that name. Some say that it was due to his 'edgy' style of playing guitar, while others say it was because he rarely became fully involved in things, preferring instead to remain 'on the edge'.
Edge was also responsible for U2's experimental album Achtung Baby, an album name inspired by Mel Brooks' Producers. This movie and the hugely popular Broadway show is about a producer and a CPA.
When the two meet, their combined expertise points them toward the ultimate scam: Raise more money than you need for a SURE Flop Broadway Show. No one will expect anything back and you can pocket the difference. They need the ultimate bad play to do this. They find it in the Musical Springtime for Hitler.
While Producers was a spoof on Hitler and Nazism, one American who took Hitler and Nazism seriously was Henry Ford himself. He is rumored to have directly funded Hitler when he was starting out in politics (an allegation which has not been proven). Henry Ford had repeatedly voiced his overt approval of Hitler's theories and was also was the first American to be awarded Grand Cross of the Order of the German Eagle, Nazi Germany's highest honorary award for foreigners.
Henry Ford started the Ford Motor Company in 1903. By 1928 almost half the world's total car population comprised of Ford's. But during the WW2, Ford saw hard times and was losing $10 million a month and President Roosevelt was considering a federal bailout for Ford so that wartime production can continue.
Ford motor company struggling - The Edge - U2- Achtung baby - Producers - Hitler and Nazism - Henry Ford - Ford motor company struggling .....everything is connected
Carlos @ Jan 8th 2006 4:57AM
Kudos to Mazda on another well-driving vehicle.
avixe @ Jan 8th 2006 6:45AM
This is one of the all-around best-looking vehicles I've seen in a long time. Nice, Ford.
himi @ Jan 8th 2006 7:05AM
that's a great car/CUV. It will be tough competition to Hyundai's new Santa fe and other asian SUVs. Actually this is the first ford that i really like!
tr @ Jan 8th 2006 12:04PM
#1, keep it on your own blog.
isn't it kinda presumptuous of ford to say that the Edge is one of only a few vehicles in the "modern/aspirational CUV" segment? in my opinion, it looks like more of a family hauler/wagon-like CUV. i think the Mazda CX-7 can be called "modern", but not the Edge. but i can't blame them for trying to market the Edge as something completely rare and different than anything else out there in the segment.
and i like that laptop they show in the above graphic. is that a Pear? ;)
idave101 @ Jan 8th 2006 1:31PM
Interesting vehicle. I'm a huge fan of cross over utes. I don't need to tow 6000 lbs or have five kids, but I do want the versatility of a ute. I've been looking at the Infiniti FX most recently and this thing if priced in the mid 20's (w/o all the options discussed) would be a pretty good seller.
Too bad i need to make a purchase this summer and not in the 4th quarter. How about a beta test unit Ford?
Chris @ Jan 8th 2006 6:42PM
Very sharp, something clean and aspiring from the good ol' USA! Oh and by the way enough of the "way to go Mazda" stuff. Mazda has benifited greatly from the investment Ford has put into Mazda perhaps even saving them from becoming irrelevant in the US market. So Ford is just reaping the benifits of their investment.
Dave @ Jan 8th 2006 10:03PM
I am a proud autoworker looking forward to producing this vehicle in the upcoming months and years to come. It definately looks like this could be the saviour for the Ford Motor Company. The people in the Oakville Assembly Complex are looking forward to producing quite possibly the BEST vehicle Ford has come up with since the Mustang. We will have to wait and see about that, but we look forward to the challenge.
Throughout Ford and all the Big 3, we have all seen 2005 come and go with many bumps along the way, however, the hard work and committment from the CAW Local 707 brothers and sisters will come to fruition by Oct.1 of this year, and we WILL bring you a superior vehicle that will make all people in North America proud to drive, and put FORD MOTOR COMPANY back on track.
We should all take a step back and start supporting our neighbors jobs and lives. I work at Ford so I drive a Ford. A few years ago, I bought a Chrysler. But came back to Ford. I would NEVER drive an IMPORT because these imports are causing THOUSANDS of jobs in our communities every year.
When I go into a store now, I ask the salesman what kind of car they drive.Whether its at Best Buy, Future Shop, The Source, etc, I will not buy a product from a salesman or woman driving a foreign car. They think I am crazy because I dont want to purchase from them. I think that I am smart. You dont want to put money into my family and hundreds of thousands of others throughout North America? I dont want to buy an item from you to line your pockets. Maybe people will see when I cant go into Mom&Pops corner store to buy bread and milk because they drive a KIA or a Honda. Maybe when they start losing my Dollar after I tell them how they are hurting my life, my family, my future, that I cant do a damn thing to help theirs!
Lets all start looking at the North American Auto sector with some pride folks!
lucascamacho @ Jan 9th 2006 1:50AM
Wow. You've just gotta love the last FMC infographic with the "dying" SUV struggling to get over the dirty brown "dead" mountain while the "aspirational" CUV climbs the green (sustainable?) hill.
Frank @ Jan 9th 2006 8:51PM
Is this CUV going to replace the Freestyle CUV?? Anybody know??
John @ Jan 9th 2006 9:33PM
#1, If you don't know what you are talking about then you shouldn't talk. Edge got its name not because of its edgy styling or any of you idiotic therories but more because it starts with an "E" like every other Ford SUV. Tard
looper @ Jan 11th 2006 8:24PM
I'm actually impressed by the body styling- at first glance it looks like something VW or Audi might have come up with. Way to go, Ford.
Anybody know if there's going to be a hybrid engine option in the future?
Orlando Mendoza @ Jan 12th 2006 8:55PM
As a UAW Ford employee, I always try and support Ford products. Owning two AMERICAN built Fords, I've put my money where my mouth is. Seeing Ford invest billions of dollars in plants outside of the United States is so disappointing to me. They intend to close multiple plants here in the States while all this is happening out of the States. A person with thirteen years at Ford shouldn't have to worry if they will have a job in the up and coming future because no one wants to invest in the plants we already have here in the States. Reinvest back here in the States and for all you so called "Patriotic American's" with your American flags and ribbons on your Foreign owned and or built vehicles take a lesson and support our industries in this country. You support and make prosperous countries that onced tried to kill us. They couldn't beat us on the battle field but their killing our economy with your "patriotic" help. We've lost and are still losing everything that built this country and made it what it is. While they become prosporous our families suffer. SUPPORT AMERICAN COMPANIES AND ESPECIALLY AMERICAN MADE AND BUILT PRODUCTS!
Gundar @ Jan 13th 2006 10:58PM
"As a UAW Ford employee, I always try and support Ford products. Owning two AMERICAN built Fords, I've put my money where my mouth is. Seeing Ford invest billions of dollars in plants outside of the United States is so disappointing to me. They intend to close multiple plants here in the States while all this is happening out of the States. A person with thirteen years at Ford shouldn't have to worry if they will have a job in the up and coming future because no one wants to invest in the plants we already have here in the States. Reinvest back here in the States and for all you so called "Patriotic American's" with your American flags and ribbons on your Foreign owned and or built vehicles take a lesson and support our industries in this country. You support and make prosperous countries that onced tried to kill us. They couldn't beat us on the battle field but their killing our economy with your "patriotic" help. We've lost and are still losing everything that built this country and made it what it is. While they become prosporous our families suffer. SUPPORT AMERICAN COMPANIES AND ESPECIALLY AMERICAN MADE AND BUILT PRODUCTS!"
Hey, here's a news flash for ya, pal. Do you think people EVER WANTED to buy Asian vehicles? They bought them because while the Big Three were snoozing on design, methodology and most importantly, quality, between 1975 and 2000, Hondoyota were building significantly better, more appealing products.
So you and your overpaid Union buddies can whine all you want about legacy costs and an uneven playing field - some of which I do actually agree with - but you also need to take responsibility for the redundancy of the UAW and its ridiculous wages. I mean, $70K per year to drive a car from the assembly line over to the parking lot? Employees that are almost impossible to fire even if they're proven to do a substandard job? Gimmie a friggin break!
And what about all those self-absorbed golden parachutes being enjoyed by Mahogany Row executives...no matter how poorly the company performs?
You want people to "buy American" again? Then build a product Americans actually want to buy. Unfortunately perhaps for you, that may require a corporate enema.
Les @ Jan 17th 2006 5:00PM
Hey #13, #14 is correct. I am always looking for U.S. products and I get totally pissed off when I hear left of center folk complaining about huge profits by U.S. firms and then you see them driving Volvos. But the problem is if someone sells a superior product for less money what are we supposed to do? I own a Yukon and it is a great car (103k miles, no squeaks and no problems) so I know that the U.S. makes quality, but you should never expect to be guarenteed employment if you put out an inferior product or you are getting paid three times as much as your foreign competitors.
Our 401k administrator opened up the meeting with "it looks like there's a 50/50 chance that GM will be declaring bankruptcy". Medical benefits and retirement packages are killing them.
Just something to ponder when competing in the world market.
robert baylor @ Jan 20th 2006 10:46AM
Looks very good,I will be one of the first in line.I am semi retired and currantly own 97 (best truck I ever owned)and a 03EB expedition (wife drives)she loves it.I drove company trucks for SBC for 35years, from all three(ford chey and dodge)put over 100k on each and have owned Fords and GM products.Ford has proved to be the best. The Edge looks like the next vehicle in our garage.Keep'um rolling.
Tina @ Jan 22nd 2006 9:19AM
I'm really excited about the edge. I think it is sharp looking, my family has been Ford owners for a couple of generations actually and we are not in a union. The biggest reason for our love of Fords is quality. Where I live you will not see a Japanese car older than 10 years because it simply is full of holes. The weather eats them up. Also I have a 43 year old Ford that still looks damn good and my 88 mustang would put any 88 Japanese car to shame. I'm most proud of my 97 Expedition, 195,600 miles and still going strong. No problems out of her yet.
Bill Rohrey @ Jan 22nd 2006 5:43PM
I think part of the problem is the Warranties, if the US car are so good then why can't they extend the limits on coverage for the cars & Truck made by Ford ., GM & Chysler? I think people would buy USA products if they gave a longer warranty period.Most people don't pay cash for them & by the time they are paid for is when you have problems with them needing repairs.The big 3 waited to long to get their acts togeather & now they are trying to play catch up. I always bought Fords & like that company ,but when I could buy a Truck with a 5 year,60,000 mile warranty against a 3 year ,36,000 mile one it was time to say Good Bye. I do hope they came come back & will be able to run with the best of the other car companies. Bill Ford it trying very hard to do this.
bri @ Jan 23rd 2006 4:52AM
#10 - Yes, in a way. The Freestyle will be moving to become a Mercury-only model.
This Edge looks to be a great vehicle and I can't wait to test drive one since I set my eyes on one. I'm very picky about what my "next" vehicle will be, looking at all segments of SUV's, crossovers, and even sport wagons - THIS one has finally captured my attention above all else, just when I thought Ford had lost me (Escape is too small, Explorer is too big/bulky,and they never updated the Ranger I own now). The only thing I'm concerned about is I haven't read a single mention of pricepoint yet! it's sounding $30K+ if you compare it to other similar vehicles out there, and based on features described. let's hope for a bit lower.
btw, can anyone name the 3 existing "modern/aspirational" CUV's on the market? Nissan Murano, Subaru B9 Tribeca, and RX 330(?) are what I've assumed they're referring to (this doesn't include higher-end variations of the same -- i.e. Infiniti, as I believe the original graphic didn't either).
the irony is, I've hated the Murano since it invented the category, and wasn't sold on the Tribeca but this thing's got my juices flowing. it'll be nice to add not one but 3 Ford/Mazda/Lincoln models to this category this year! way to go Dearborn.
MSayre @ Jan 23rd 2006 12:47PM
Finally Ford has realized that us 30 somethings don't want our parents car. Can't wait to buy one.