Ford tries yet another tactic to sell some Fusions
Ford Motor Company is targeting the "young, hip
group" to sell some Fusions via viral marketing courtesey of Norwegian pop group Hurra Torpedo. If you're surprised
you've never heard of them, don't be -- the group is way far off the radar. It is an interesting idea, though,
particularly since the group's appeal is the fact that their music is played on kitchen appliances, zippers, concrete,
and other Stomp-ish instruments.
The HurraTorpedo.com site offers
readers the chance to win a Fusion, as well as view "rockumentaries" (read: mockumentaries invented by J.
Walter Thompson and Kurt Gunn and Associates) featuring the trials and tribulations of Egil, Aslag and Kristopher
on their U.S. tour... plus ample opportunities to watch the guys hammering apart crappy American kitchen appliances.
It's slightly more inventive than The Mudds, I must say,
and I think that while it's a little confusing exactly what they're going for, it's a good effort that does a great job
of using internet media (streaming video, blogs, a contest, etc.) in creative ways. They even go so far as to create a
Flickr account in the ficticious film student's name.
Reader Comments (Page 1 of 1)
Ted K 11:36AM (12/29/2005)
I'm so put away by Ford's advertising for Yet Another Crappy Car From The Same Mold.
"Life In Drive!" Yeah, right.
All they did was find a stat/spec they could easily beat on each of the Accord, Camry, etc, and patchwork them all together. The sum of the parts does not even come close to matching its japanese competition.
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FM 11:48AM (12/29/2005)
One of the reasons why Ford's marketing sucks.
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cowboy bob 12:42PM (12/29/2005)
Just what the f is this supposed to be? Did Bill Ford just have a lobotomy?
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Edsel 2:11PM (12/29/2005)
I like it a lot. Comparatively, "The Mudds" are way too pasteurized & homogenized to have any lasting impact whereas "Hurra Torpedo" is demonstrably better than a lot of serialized TV comedy. I really like the character "Ted Frazzleblatt" but he does posses the character of a stereotypical car salesmen.
BTW, what is a "Fusion"?
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Maytag 4:44PM (12/29/2005)
Not that anybody here cares, but I saw this band live back in 1994 or 1995, and it was awsome. Not awsome enough to make me want to buy a Ford (again), though. Hurra Torpedo has had several shows since then and if you have nothing better to do, check out their other website on http://www.hurratorpedo.org, go to the download section and check out the Total Eclipse of the Heart video.
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