Marketing agency George P. Johnson goes experimental and interactive at the North America International Auto Show in Detroit next year. The company has developed new exhibits for Cadillac, Saturn, Jeep, Honda, Nissan, and Infiniti brands.
Some of "let me participate" theme include:
  • Cadillac: a high-tech dance club environment with LED clusters along the walls and floor. Visitors can view their own monitor.
  • Infiniti: Monitors interface with visitors by showing their image in their presentations.
  • Nissan: Displays react to visitors’ motions to “flip” through a “sketchbook” of Nissan products.
  • Jeep: Twenty-four foot climbing wall. 
GPJ will also be providing displays for Acura, Lexus, Toyota, Scion, Chrysler, and Dodge brands.


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