We’re all familiar now with those
yule-tide Lexus commercials that feature the luxury marque’s vehicles adorned with big red bows and being given
away as gifts to the gleeful surprise of spouses and family members. It’s called the “December to
Remember” campaign and this
article
from the NY Times details just how successful it has become. Of note in particular is that the ads are directly
responsible for the month of December being the brand’s best sales month every year. And did you know that Lexus
actually keeps a stockpile of those big red bows in a warehouse near its North American headquarters in Torrance, CA
for customers planning to gift their vehicle purchase?
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Reader Comments (Page 1 of 1)
2Suave 7:58PM (12/22/2005)
It's impossible to escape those Lexus ads--they seem to run every few minutes on every TV channel I watch.
But good advertising should say a simple, memorable message and be repetitive--"Repetition is the key to learning."
As irritating as it is to hear those ads so frequently, I think Lexus is smart and the ads do have class.
And yes, a Lexus would be a nice gift--with or without the red bow!
Reply
Bigel 12:29AM (12/23/2005)
Gawd! I didn't realize people actually did that. I used to just snicker at those commercials, like "Yeah right, in what world does someone get a Lexus for Christmas?" Now I'm just dumbstruck.
Reply
Steve S 9:05AM (12/23/2005)
Even people well to do who can afford a Lexus wouldnt just go out and buy one as a gift for a spouse so they ads just seemed stupid to me. Merry Christmas here is a $40,000 gift; you must have been REAL nice this year! And here I thought a $100-$200 gift was nice.
Reply
Bob Smith 6:55PM (1/09/2006)
gentlemen,
I would like to see the Lexus christmas ad that shows the guy in the jewelry store and the very elegently dressed jewelry store lady clerk. Neither he nor the lady speak . How can I do this?
Reply