• Dec 15, 2005

It seemed a whole PR storm blew around the Ford/AFA/gay groups fiasco, inundating the media and Autoblog with related topics. Case in point: Subaru.

The automaker is creating a series of commercials for the gay channel, LOGO. (A gay channel?) And, unlike other companies who advertise with the gay submarket (e.g., GM), these are not mainstream commercials, either: one shows two men getting out of the vehicle to share a vista together. Apparently that's risqué. Excuse me while I watch some commercials from Europe.

So far the company plans three commercials for the channel this year.

In some circles Subaru is known for being the unofficial vehicle of upwardly mobile lesbians, especially after the brand's appearance last year as a sponsor of a character who is a gay professional women's tennis player in the Showtime drama The L Word.



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  • 13 Comments
      • 9 Years Ago
      Promos for homos. I'm 'gonna get a bumper sticker that has an arrow pointing to my tailpipe and says "EXIT ONLY".
      • 9 Years Ago
      "Posted Dec 15, 2005, 1:52 PM ET by poulsbo please, autoblog! be more intolerant! only post stereotypical straight male articles about vehicles. who cares about queers and women and what they think about cars? more news on trucks & sports cars!" I'm gay, I love cars, get almost every domestically published auto magazine, quite a few european ones too, yet some close minded idiots out there think that gay men & women don't know anything about cras, or could care less about them? Must be because we're far too busy making your world a more beautiful place, (thru design, ie. interiors, flowers, makeup,& fashion. Then lets get to movies, art, music, broadway, & television. We listen to , mollify, & assist your bored housewives because all of you straight men are far too concerned with watching NASCAR, belching, farting, and generally not pleasing your women folk in the sack bcause you're selfish, ignorant asses...How's that for a broad stereotype? LOGO is kind of boring but it's a new network who will eventually get it all right. Kudos to Subaru for having the balls that Ford seems to have lost. Along with 10% of the populations disposable income. We're a huge economic demographic thats lucrative to any manufacturer thats smart enough to court us. Anyway, Happy Chriskwanzamakuh everyone...
      • 9 Years Ago
      I'm begging you, BEGGING YOU, please write about something else. The comments left on the AFA posts are starting to make the hybrid debates look intelligent.
      • 9 Years Ago
      please, autoblog! be more intolerant! only post stereotypical straight male articles about vehicles. who cares about queers and women and what they think about cars? more news on trucks & sports cars!
      • 9 Years Ago
      Neal M. they have a list of the gayest cars? Thats really funny. How do you come up with such a list? A lot of cars are considered masculine or feminine becuase of the exterior stying but what makes a car homosexual? I'd imagine hatchbacks would be considered pretty gay because of the rear accessibility. Kidding.
      • 9 Years Ago
      Subaru has had these in the works and have been airing them for a while now. If you take a look at www.commericialcloset.org you can find all the ads. The interesting thing about this, is the will also be aired on bravo, hgtv and A&E so the homosexual commercials will also appear on what some would consider mainstream channels. Now heterosexuals don't have to feel left out.
      • 9 Years Ago
      Um, where have you people been? There have been 'gay' Subaru ads on Logo now almost since it's launch earlier this year. This isn't news.
      • 9 Years Ago
      Yes, I'm fed up with reading about it. Any Christians out there, as well as anyone else interested, can read some select verses of what God says (below), then let's all get back to the enjoyment of car info. That's what the blog is about. Not people's sex-habits. 2Timothy 3:1-4 James 5:1-11 2Peter 3:3 Jude 14-25
      • 9 Years Ago
      this is a completely relevant article. autoblog doesn't only show you pretty pictures of concept cars, there is a great focus here on the business side of things. you're talking about a company being threatened with a boycott due to a small percentage of its advertising... you're also talking about a company's decision to do targeted marketing for a specific segment of society that has thus far been ignored. this is news-worthy, maybe it's not timely, but it's absolutely relevant information for this blog. if you have a problem with this subject material, feel free to use that 'down' scroll button and/or ignore the reality of the evolving world around you. i really couldn't care less about what manufacturer is showing up in this or that Formula 1 series, but i realize that it's a part of the industry. so i just use that handy scroll button.
      • 9 Years Ago
      Turing hardly invented the PC. thats like saying whoever invented the wheel invented hybrid cars. if Turing didn't do it someone else would have shortly thereafter. the attitude in your entry reminds me of this : http://www.snopes.com/business/origins/blackinv.asp i knew Turing was gay for some time now. honestly it never really affected my life one way or another. just like Subaru having gay advertising doesn't affect me. or Ford having or not having gay advertising. i think a lot of people don't really care one way or another until we are told ad nauseum that we MUST care being that its very very very important that we care when in fact... it isn't. at all.
      • 9 Years Ago
      Soon you folks are going to have to rename this to SexualPreferenceBlog. This whole "fiasco" is a puff of smoke. I don't care who they advertise to, or what people are doing during the commercials on Tuesday night. Just get back to the cars, will ya?
      • 9 Years Ago
      Oh look, imagine that. Homophobes posting comments on a car website. Thanks for living up to the "car nut as knuckle-dragging troglodyte" stereotype guys.
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