• Nov 29, 2005

Not since the Cougar was dropped three years ago has Mercury had its very own vehicle, not some rebadged Ford. Mercury may get its own vehicle again, however, called the Magellan, a 7-passenger crossover.
After much soul-searching, Ford decided to keep the Mercury brand in-tact for the forseeable future, despite the fact that the nameplate dipped to 200,000 units annually. News of the unique vehicle may be the first step in Ford's strategy to revive the brand.

One interesting note is that on Mercury's own website the Meta One concept vehicle is listed as a Future Vehicle. Introduced at the 2004 Detroit Auto Show, the Meta One is obviously based on the Ford Freestyle crossover. If this is to be the next vehicle sold with a Mercury emblem, can we infer from the linked article at Edmunds that the Ford version will be discontinued? When ordered with the 2nd row bench the Freestyle is also able to seat seven.



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    • 1 Second Ago
  • 5 Comments
      • 9 Years Ago
      I remember that with the introduction of the Cougar, Mercury moved its headquarters to California in an apparently futile attempt to gain some measure of design independence from Ford. It looks like they still have to force it.
      • 9 Years Ago
      Bring the Euro Focus ST over and call it a Cougar. They'd sell a boatload.
      • 9 Years Ago
      Time to get the ford version before it's gone :) We're actually picking up a freestyle soon, I think a similar vehicle would be a boon for mecury. Seems to have suffered from poor marketing though, the freestyle doesn't seem terribly popular. Maybe mercury can give it more of a push? We've tried about everything, and the freestyle is really the only vehicle with 3 rows of seating that manages to have a usable 3rd row while still giving a useful amount of cargo space with the 3rd row up. Combined with great gas mileage (for the size) and relatively good car like driving, it's a pretty solid vehicle.
      • 9 Years Ago
      More info: http://www.autoblog.com/entry/1234000413051000/
      • 9 Years Ago
      Um, the Mercury Cougar WAS a Ford -- a Contour. Or Mondeo. Or Mystique. And the Cougar before that was a Thunderbird. The most unique things ever got for Mercury was the Villager, which was not a cloned Ford, but instead, a cloned Nissan that competed with a Ford (Windstar). Which has since been dumped to become a clone of that very same Ford as well as the poorest-selling nameplate in the whole ginormous Ford umbrella. Sounds like this "Magellan" is the copy of the Freestyle that's been in speculation for the past few months. Which would disprove the very point that article's trying to make.