Garrison Keillor

I can't say with any accuracy how much overlap there is between Autoblog's audience and that of Garrison Keillor (shown, and yeah, that's what he looks like), the host of A Prairie Home Companion on public radio, but I know that I listen to the news from Lake Wobegon on occasion and I bet some of you secretly do too. Toyota has become a national broadcast sponsor of the show is already displaying Hybrid Synergy Drive banners at the show's live performances and on its website. While the 30-year old radio program is heard on 580 public radio stations and has a huge audience numbering around 4.3 million, you have to wonder if those are really the people Toyota needs to convince about the efficacy of hybrids.

[Source: Toyota]

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