hello boys billboard

In a shock announcement Tuesday, U.K. researchers revealed (nudge, nudge…) that male drivers can be distracted by billboards featuring scantily clad women. We here at Autoblog are absolutely stunned by the revelation…

OK, let's get down to the science. It seems that one in five male drivers said their eyes were diverted from the road by billboards featuring the aforementioned scantily clad women, such as the infamous 1994 Wonderbra billboard pictured above. (What I want to know is, what was wrong with the other four?) Striking a blow for sensible driving, and depressing men everywhere, only one in ten women were distracted by an equally revealing photo of a male model.

In a thought-provoking, Nobel prize-worthy conclusion, the transport ergonomics (no, really) researchers called out for "more research on the possibility of excluding non-essential information when the driver is already busy dealing with the road." Better keep pretty girls off the sidewalks, too. And about those cellphones… And music in cars…