LA Auto Show Design Challenge entries
The LA Auto Show has released sketches of all the entries for its Design Challenge, the theme of which this year is "An LA Adventure". Entries come from design studios located in LA run by such manufacturers as VW/Audi, Mercedes Benz, Hyundai, Honda, Mitsubishi and Toyota. The entries will be judged on how well they interpret the theme and the winner will be announced at the show on January 5th.
These are some crazy designs, folks. We've got a drifting Kia, a Mercedes fit for the Mad Max crowd, a Maybach for wine and cheese aficionados, a super svelte Audi (shown above), a hydrogen fuel cell dragster from Kia and more. Honda seriously needs to give its designers some R&R, as their wacky entries include a pedal-powered Human Hybrid van and a sportscar with a hot tub called the Jacarzzi, which doesn't even make sense. We think the potent combo of California sun and smog is finally getting to them.
Check out all of the entrants with official descriptions and pics after the jump.
[Source: LA Auto Show]
Audi Nero
Volkswagen/Audi Design Center California
Designers: Jess Harder, Raul Cenan
The Audi Nero (Latin for black) concept is an evolution of the 1930s streamlined record-breaking Auto Union racers. The
aerodynamic surfaces, covered wheels and low ground clearance create a stealthy modern interpretation of its
inspirational ancestors. The carbon black color reflects the LA mood, while its strong silhouette is punctuated with
compelling technical details. The aggressive front end is followed by a translucent hood that showcases its powerful
engine. The Nero super coupe is an expression of pure power, speed and style that turns any LA night into an
adventure.
GMC PAD
GM West Coast Advanced Design Studio
Designers: Steve Anderson, Senon B. Franco III, Jay Bernard, Phil Tanioka, Sidney Levy, Brian Horton, Alessandro Zezza,
Christine Ebner, Frank Saucedo
Why commute? Adapt. That's the thinking behind the GMC PAD, which offers an innovative look at an urban loft with
mobility. It's a home ownership concept that enables cultural and geographic freedom for the modern city dweller. The
GMC PAD features a diesel-electric hybrid system for propulsion while in DriveMode, and serves as a generator for the
onboard power grid for LifeMode. The media rich environment is unlike any other, and comes with an endless variety of
entertainment, information and security options. With the GMC PAD, home is where you want it. And commuting is what
other people do.
Honda LA Rolling Film Festival
Honda Research & Development
Designers: Honda Research & Development
The Movies! That's one common worldwide attribute of LA. So the designers of Honda, in honor of LA's movie persona,
created vignettes of vehicles and lifestyles for several of the cultures, lifestyles and images of LA. And they
designed them with the imaginative consideration of the second most important characteristic of LA - living on
roadways. For the fitness crowd there's "The Running Bus," an ingenious human-powered hybrid that features 10
stationary runners inside the bus for power; or the "Jacarzzi," which is a sleek sports car that doubles as a hot tub.
And, the vehicles are presented in the best language of Los Angeles - the Movie Poster.
Hyundai Greenspeed Gator
Hyundai Kia America Design Center
Designer: Eric M. Stoddard
What happens when drag racing moves beyond internal combustion and nitrous oxide? The Hyundai Greenspeed Gator, which
pushes the boundaries of design and fuel cell performance. Inspired by the top fuel racers of the '60s, this alien
shape is rooted in pure function. The overall design consists of a main fuselage with integrated roll protection and
"seat sling" that hangs underneath, tied together by a center spine chassis with integral fuel cells. The giant hood
blisters house the hydrogen storage tanks, and the rear wheels house gargantuan electric motors.
Kia Sidewinder
Hyundai Kia America Design Center
Designer: Marc Mainville
This Kia is a two-seat, lean, mean, drifting machine! The Sidewinder's power comes from a compressed natural gas
turbine, which feeds electricity to a series of in-wheel, high torque, electric motors. This
environmentally-responsible vehicle would surely grab the most attention while carving lines sideways through the race
course. Kia chose drift racing as its theme for the "LA Adventure," because Los Angeles was the scene of the first
officially-sanctioned American drifting event.
Maybach California Gourmet Tourer
Mercedes-Benz Advanced Design of North America
Designer: Andre Frey
The Maybach California Gourmet Tourer is the ultimate machine to enjoy a culinary adventure. Fully automated, the
Maybach is safely chauffeured by software using GPS guidance. Offering panorama style windows to enjoy the scenery, it
comes fully equipped with every onboard feature imaginable to store and prepare food and wine. It features
refrigeration, espresso machine, microwave, wine rack, food preparation area, recycler, foldout tables and other
accessories to make any picnic an unforgettable adventure.
Mercedes-Benz Mojave Runner
Mercedes-Benz Advanced Design of North America
Designer: John Gill
The gas-electric hybrid Mojave Runner is designed to thrive in extreme heat, rough terrain or unpredictable weather. It
features night vision, sandstorm radar and GPS sensors and is equipped with a hydrogen fuel cell generator to provide
electrical power for tools and rescue equipment. The strong, lightweight exoskeleton frame is a combination of
carbon-fiber and pressurized aluminum tubing that stores air for pneumatic power tools. Its off- and on-road capability
is optimized by intelligent adaptive tires that automatically changes tread depth for top performance.
Mitsubishi Roadster Konzept
Mitsubishi Research & Design of North America
Designer: Mark Kim
The Mitsubishi Roadster Konzept (MRK) is a sporty hybrid compact that combines LA's hip stylish image with a
sophisticated look. Environmentally-responsible, all four wheels are equipped with Mitsubishi's AWD in-wheel electric
motor technology. The 280 hp provided by the in-wheel motors combined with the 80 hp rear-mounted engine brings an
impressive 360 hp to zip around congested freeways. The MRK has two front sport seats, plus rear rumble seats, which
allows for two rear passengers or extra cargo space for Southern California adventures.
Scion Exile
Calty Design Research
Designer: Matt Sperling
The Scion Exile is designed to whisk its individualistic occupants to the snowy slopes, sandy beaches and hip nightlife
all in the same day. To appeal to the upscale/sport crowd, the cab-forward Exile is proportioned similar to that of
more expensive and impractical exotic sports cars, yet with a go anywhere attitude. A clever trunk doubles as a
moveable cargo pod that can be extended, lowered and wheeled as a portable mobile storage locker. With so many
activities to choose from in a single day, the Scion Exile accommodates all LA has to offer.
Smart Rescue Vehicle
Mercedes-Benz Advanced Design of North America
Designer: Hubert Lee
From Smart comes the ideal cruiser for crowded Southern California beaches. The Smart Rescue Vehicle is designed for
the adventures and tasks that a lifeguard endures on a daily basis, such as first aid, beach patrol, safety and water
rescues. The driver sits high in a personal water craft-styled seating position, and can accommodate four passengers.
Its mid-engined 800cc turbo Smart engine sits between the front and rear foam seats and can do double duty by powering
the jet pump when in amphibious mode.







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Reader Comments (Page 1 of 1)
distantbody 11:07PM (12/18/2005)
Kia Sidewinder/GMC pad = :) ,Maybach California Gourmet Tourer/Mercedes-Benz Mojave Runner = :(
Reply
Bryan 11:07PM (12/18/2005)
"The carbon black color reflects the LA mood"
Huh?
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Shane 11:07PM (12/18/2005)
I had no idea Batman drove an Audi.
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kevin 11:07PM (12/18/2005)
batman gave up his first ride to Tankman, so he upgraded to the audi.
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rip 11:07PM (12/18/2005)
Nice how the GMC pad has reconfigurable axles. Seems you can have that double axle in the front OR back! (compare the exterior shots)
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Ravi Sawhney 11:07PM (12/18/2005)
Incredibly Inspirational Designs yet somehow they don't reflect the diversity of Los Angeles and its ability to reinvent istelf. But, then again, the beauty of Los Angeles is that it a multitude of sub-cultures rolled into one. I don't have the answer but believe its out there in the atmoshpere. When we see it, will we recogize it? I think so!
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phil kostka 11:07PM (12/18/2005)
the gm model doesnt have moveable double axles. look closer at the exterior shots. its just from different angles.
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Matt 5:40PM (12/23/2005)
GM, sell SAAB to Renault so we all can see some good and much better SAABs. Don't let your pride get in the way. Let Renault show you how it's done in 2 years vs. 20. Also, let Toyota show you what to do with Subaru. I can guaranty you that Toyota will NOT take an existing Subaru and put a Toyota grill on it and call it the best Toyota ever built.
Reply