PRIMEDIA, publisher of Motor Trend, Hot Rod, Automobile and a few other magazines you may have heard of, shelled out $72.5 million in cash for an initial 80% stake of The remaining 20% will be acquired by early 2010 at a price contingent on incremental earnings.

The acquisition strengthens PRIMEDIA's already impressive online automotive presence, which includes,,, and PRIMEDIA additionally holds 50 other online properties in its enthusiast group and reaches 9 million visitors per month and generates roughly 38 million pageviews.

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