In an attempt to appeal to the estimated 40 percent of NASCAR fans who are women, NASCAR has entered into a publishing venture with Harlequin Enterprises Limited, publisher of women's romance novels. According to NASCAR officials, the books will be written by Harlequin's best-selling authors and will feature plots revolving around the sport. The first book, In the Groove by Pamela Britton, should be available in stores this January just before the Daytona 500.
I think this might actually alienate the male fans more than if Ford made a bright pink F-150 Barbie Edition. Or not, if it means the women in their lives will be as excited about NASCAR as they are.

All joking aside, check out this excerpt from the book. Not your typical manly NASCAR material, but I think the two companies might have hit the nail on the head for female fans with this concept.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X