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In an attempt to appeal to the estimated 40 percent of NASCAR fans who are women, NASCAR has entered into a publishing venture with Harlequin Enterprises Limited, publisher of women's romance novels. According to NASCAR officials, the books will be written by Harlequin's best-selling authors and will feature plots revolving around the sport. The first book, In the Groove by Pamela Britton, should be available in stores this January just before the Daytona 500.
I think this might actually alienate the male fans more than if Ford made a bright pink F-150 Barbie Edition. Or not, if it means the women in their lives will be as excited about NASCAR as they are.

All joking aside, check out this excerpt from the book. Not your typical manly NASCAR material, but I think the two companies might have hit the nail on the head for female fans with this concept.

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    • 1 Second Ago
      • 9 Years Ago
      This type of marketing assumes that the average NASCAR fan can read? Risky strategy.
      • 9 Years Ago
      I love Nascar. Just had to get that out their. But I knew the end was near when I watched this years Daytona 500 kickoff festivities. Five for Fighting as an opening act! Beyonce Knowles!? Nextel, your marketing sucks more than your phone service!...and that says a lot. I hear this years 500 will open with 50 cent and Eminem. Followed by Mariah Carey. I hear she may even have a wardrobe malfunction!!! Now that's worth watching! Nextel is ruining Nascar. For the first time in 2 decades, Nascar is not selling out Grandstand tickets at venues that had always sold out. Tickets are too expensive and nobody cares about Carl Edwards, who is , granted a talented driver,but a developemental driver. These drivers are not a talented as drivers who came up even a decade ago. You used to have to be a Busch champ or an open wheel champ in two different circuits to bust in. Nextel, please get out of Nascar or the fans that made Nascar will abandon Nascar. And before you relie on a whole new fan base to take you to the next level, well good luck with that.
      • 9 Years Ago
      NASCAR...first group ever to jump the shark at 200+ mph. Stupid, stupid...is it possible to 'unnotice' a post?
      • 9 Years Ago
      I hope their next move is to sign a deal with Vivid to create a NASCAR themed porno called: "Slippery When Wet 2: Dripping Fluid"