European auto rag Car Magazine is putting the finishing touches on the launch of a Middle Eastern edition of the mag, according to AME Info, a Middle Eastern business website. No word on what the cover looks like but the inaugural issue will feature a preview of the new S-Class, the upcoming Middle East Motor show and the UAE Desert Challenge. A local editorial team puts the magazine together using a combination of international material and local flava. The Middle East has a hopping car market, with luxury brands enjoying record sales there. Motorsports has also found its way to the region with the opening of the Dubai Autodrome and Grand Prix circuits in Qatar and Bahrain. [Thanks Joel for the tip]


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